Images in Social Media: How to Incorporate Visuals in your Posts
Our world is visual, so it’s no surprise that social media posts that include images, infographics, videos and memes have a much higher engagement rate than those that do not. Text isn’t enough anymore to keep your audience’s attention, and the success of networks such as Pinterest, Instagram and Tumblr prove it.
According to Social Media Today, content with images attract 94% more total views on average than content without images, while videos are clicked on 12 times more often than links and text posts combined. The truth is, if you don’t have enough visual appeal in your updates, social media users will get bored and move on to the next profile.
5 Tips to Incorporate More Visuals Into Your Social Media Content
1. Visuals & Text Combined – You don’t need to abandon text and links when you incorporate visuals into your social media content. Most of the time images alone aren’t enough to tell a story; engage your audience or provide them with compelling information. Visuals are meant to bolster your written content and links. When posting on your social media networks, think of ways to incorporate images into your text updates whenever possible.
2. Brand Image – Does your company have a mascot or brand image? If not, you should consider creating an image that corresponds to your brand’s identity. For example, Geico’s gecko is very recognizable and using it in social media content helps the business increase page views. You should consider doing the same for your company, whether you decide to have a funny image, a quirky image or even an image of your pet as the company mascot. Adding it can effectively brand your company across the board and give it a virtual face that’s recognizable.
3. Prepare Infographics – Infographics are very popular and they are a great visual way to share information related to your company or industry. Social media users also love sharing infographics because they present complex details in a clear and pleasing manner. If you have a bunch of interesting information you want to share, creating an infographic could be your best bet to getting the most views.
4. Make a Video – If you’re short on time but have a creative idea, Twitter’s Vine app could be the key to visual success. Online attention spans are incredibly short and the Vine app was created for just that reason. It is a video-sharing app that allows you to create short, 6-second videos that play in a continuous loop and are viewable on Twitter, Facebook and via your website or blog. When used correctly, Vine’s 6-second videos can be highly effective for promoting and enhancing a company’s social media presence. For longer videos that you can also make for free as well as add music, text and effects to, check out Animoto.com.
5. Make a Slide Presentation – If 6-seconds seems a little too short for all the information your company wants to spread, consider creating a slide presentation on SlideShare, then posting it onto your social media networks. SlideShare is just like YouTube, but for slides. You can use it to upload files as PowerPoint, PDF, Keynotes or Open Office presentations. This is a great way to demonstrate your company’s expertise through visual presentations and it will also help increase your SEO.
Remember, visuals are like any other social media marketing content; they exist to help your business thrive and grow. Take advantage of the help images can bring to your company.Written by Erika Taylor Montgomery
images, Social Media, User Interaction