Instagram: 4 Tips for Increasing Your Brand Presence
Since the introduction of Instagram people have been able to capture, customize and share photos and videos. Standard Instagram users tend to post photos of their daily coffee or an abundance of selfies filled with random hashtags, but the app actually has the potential to boost your business’ brand presence.
Here are 4 tips to optimize your business’ presence on Instagram:
1. Make a Killer Profile: When people go to your Instagram profile the first thing they see is your bio. This place is an opportunity to showcase who you are and what you do. Write a short blurb about what your product or service is and include links to your website and other social media sites.
2. Utilize Hashtags:You can search for hashtags relevant to your business to find potential customers. These hashtags can be locational (#Seattle) or topical (#marshmallows). Use these hashtags to find these people, follow them, “like” their posts and engage with them. Remember to use the same hashtags in your posts, too!
3. Post Consistently:Like all social media platforms, you’ll want to post regularly, but you don’t want to overwhelm your followers with too many posts all at once; post a couple times a day to keep your followers engaged. Also, don’t be afraid to include your product in your posts! People can window-shop for the amazing things you have to offer and thus you’re expanding brand awareness!
4. Take great and relevant photos: Your photos can be products, employees, or even promotions you have coming up, but make sure they pertain to your business and are current. Not every photo taken is going to represent your company well, so take the time to best reflect your brand. Along with that, make sure your photo quality is up to par. Never post a blurry photo and try to follow basic photography rules like the rule of thirds, avoiding wasted space and use proper lighting.
Instagram has proven to be a valuable resource for building up your business’ brand image. Not only is it useful, it’s fun! Customers enjoy scrolling through pictures their friends and favorite businesses post, so be creative with your posting efforts!Written by Erika Taylor Montgomery
Instagram, small business, Social Media