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Home » Marketing, Small Business, Social Media

Internet Marketing Tips for Your Startup

Submitted by on May 2, 2013 – 5:12 pmNo Comment

Where is one place that businesses need to market? On the Internet! Since driving social media traffic to your company is so important in this technologically savvy world, these Internet marketing tips are bound to come in handy. Use them to grow your startup online and reap the benefits.

Driving traffic to your company's social media accounts is easier than you think.

Driving traffic to your company’s social media accounts is easier than you think.

Internet marketing tips for startups all begin with knowing your target audience. Spending time, money and energy on a marketing campaign without knowing this information can be fatal to a company. When businesses are able to target a specific audience to reach, their marketing becomes more effective. Of all the Internet marketing tips, this is the one to take home. Once a target audience has been chosen, it is easy to decide which social network or website would work best in bringing your business social media traffic.

However, without this next tip, your startup’s efforts to gain social media traffic would be useless. As far as Internet marketing tips go, we have to drill in this point as well: content is king! The information you provide the public is an important aspect of growing a business online. Without fresh content – content that is new and useful to the public – no one will be enticed to follow or read about your company. Internet marketing tips for fresh content are simple and are all about being creative. Increase your business’s social media traffic by using Vine to make a unique video for your startup that demonstrates its products or services, or relate your company to a particular event that is coming up in the community and feature different employees on your company website. The point is to be engaging and open and fresh content will follow.

A list of Internet marketing tips wouldn’t be complete without expressing the importance of analytic programs. If you want to analyze the social media traffic of your brand, they are a great option. Tracking your company’s online presence is quick and easy thanks to social media tracking programs like Google Analytics and Sprout Social. They are designed to give businesses feedback on how well social media postings and updates are being received by the public. This is helpful to companies that are trying to understand what potential clients respond to.

Need more Internet marketing tips? Three Girls Media can help!

Three Girls Media & Marketing Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs. Call 408-218-2391 today to arrange yours!

Photo Credit: Maxim34374

Written by Erika Taylor Montgomery
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