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Home » Web Design

Is Your Website Keeping Pace With Your Business?

Submitted by on April 7, 2011 – 9:41 amOne Comment

As your business grows and evolves, so should your website. The site you put up 5 or even 2 years ago may not reflect what you’re company is doing today.

When I first began building websites, I was keen on a static page that would look and feel like a print piece. But unlike print pieces, websites are around for a long time. And if you aren’t a large company with a full time web team, it might be difficult to keep your website on pace without spending a lot of money. Today I forgo traditional website building tools for web platforms like WordPress and Ning, that let companies add and delete features easily and seamlessly as business requires, saving them both time and money.

Don’t know if your website is keeping pace? If you don’t know, it probably isn’t. Take this quiz to see if you need to update your website:

Does your content reflect the products or services your business offers?

Are you utilizing tools that let you keep in touch with and engage your customers?

Are the images current and fresh?

Do your graphics reflect the tastes of your target customer or client?

Can potential customers find your site via Google and other major search engines?

If you answered no to any of these questions, then it’s time to get current with your website. At Shimmin Design, we can help you move your site to a platform that will keep pace and evolve as both technology and your company evolves. We can integrate tools that will help you stay in touch with clients and potential customers, show off your latest accomplishments, share media, and so much more. Contact us today for a free estimate, or to get started.

Written by Melissa Shimmin
Melissa Shim­min is an award-winning designer who has been help­ing com­pa­nies both big and small cre­ate, evolve and strengthen their iden­ti­ties, brand­ing and mar­ket­ing col­lat­eral for more than 15 years. And yet, Melissa is more than just a designer: she takes a big pic­ture per­spec­tive, com­bin­ing marketing strat­egy and copy­writ­ing with design to cre­ate stronger, more impact­ful brand­ing and iden­tity for the com­pa­nies she part­ners with. Check out her work at Shimmin Design.
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