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Home » Featured Articles, Marketing, Social Media, Uncategorized

Klout: A Powerful Social Media Analysis Tool

Submitted by on January 30, 2013 – 10:00 amNo Comment

 

A Low Klout Score Means No Perks

A Low Klout Score Means No Perks

Social media has the power to influence the masses, and in a day and age when we are constantly immersed in new and cutting edge technologies, it is important to embrace all resources that could potentially further a brand or business’ online influence. Did you know that your social media score can be measured according to your influence online? Programs like Klout allow businesses to target highly influential stakeholders according to the data collected from their social media interactions.

What is Klout?

Klout is an online resource that measures the social media influence of an individual by collecting data from their various social media platforms. This data results in the individual assignment of a numerical social media score. Klout digs deep into social media to understand how people influence each other, so that everyone can discover and be recognized for how they influence the world.

What is a Klout score?

Klout scores individuals on a scale from 1-100; these scores change frequently according to social media activity or lack thereof. The science behind the score examines more than 400 variables on multiple social networks beyond your number of followers and friends. It looks at who is engaging with your content and who they are sharing it with.  Klout collects the number of people you influence + how much you influence them + how influential they are to determine a Klout score. Data that is incorporated into these scores come from five of the most popular social media platforms: TwitterFacebookGoogle +, LinkedIn and Four Square. Comments, re-tweets, favorites, likes and other forms of follower interaction are all taken into consideration when calculating a Klout score.

Why do I want to join?

Not only is the understanding of your social media score extremely beneficial, it can also be very gratifying. Many perks and freebies have become available to Klout users since its inception. These perks are given away according to social media score and are currently in use by over 3,000 companies worldwide!

How do I join Klout?

Klout accounts can be created with a simple visit to the Klout website. By authorizing access to your social media platforms, you are enabling Klout to generate your social media score based on your daily activity.

This new social media analysis tool is great for any business owner looking to measure the success of their social media campaigns.

Three Girls Media & Marketing Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. I offer a complimentary 30-minute phone consultation and can answer your questions and discuss your specific marketing needs. Email me today at Info@ThreeGirlsMedia.com to arrange yours!

Written by Erika Taylor Montgomery
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