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Home » Blogging, Erika Taylor Montgomery, Small Business, Social Media

LinkedIn Company Page: 4 Tips for Success

Submitted by on December 10, 2014 – 9:55 amNo Comment
LinkedIn Company Page Tips

LinkedIn Company Page Tips

LinkedIn can be a rich resource for professionals looking to connect with various colleagues, post company updates and stay current with industry trends. The proper usage of a LinkedIn company page can result in endless opportunities, improved SEO rankings and even an increased likelihood for customer conversions. Here are 4 ways to help you reap the benefits of a well-managed LinkedIn company page.

4 LinkedIn Company Page Tips

1. Show your best side:Create a LinkedIn company page that will attract your target demographic. Use your page to highlight your products, services and achievements in an interesting manner. This can include content you have already created, such as white papers or positive product reviews, how-to links or business information. Don’t forget to create the company page with your industry in mind. Write with specific keywords and keep descriptions accurate.

2. Say active and engaged: Remember, social media is all about engaging new fans and followers, and while LinkedIn may be a more professional social networking platform, the principle remains the same. Creating quality content is important, but keeping your fans interested is what will keep them coming back. Be sure to respond to comments, start discussions and reciprocate activity. This will aid in creating a high quality professional and reliable persona.

3. Find new fans and followers: Social media success is measurable by the number of visits to your page on a regular basis and the number of shares your content receives. To entice new fans, consider reaching out to colleagues and coworkers; they will automatically have a vested interest in the company since it is part of their livelihood. Add LinkedIn icons to all of your sites, emails and e-newsletters for convenience and to make it especially easy for potential fans to begin following your page. Make it short, sweet and simple!

4. Understand where changes need to be made:Analytics are a priceless resource. Paying attention to these numbers will help you discover which LinkedIn posts are strong, what content is ineffective and where changes can be made. Be sure to pay close attention to engagement percentages, insights, impressions, new follows and unfollows!

LinkedIn functions in the same way as many other social media sites, and while these suggestions are only a fraction of what embodies a perfect account, they are sure to get you started.

Photo Credit: Wikipedia Commons

Written by Erika Taylor Montgomery
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