Making Social Media Work for Your Business
Social media has become an important customer service center for most businesses, large and small. Customers use different sites as a way to find and gather information, ask generic questions and to compliment or complain about your products or service.
One of the first things you should do on your company’s social media pages is to have the profile completely filled out. Have a comprehensive description of your company including hours of operation, price range, website address, phone number and anything else applicable to your business that space will allow.
After you have completed your company’s social media profiles and uploaded appropriate images, the next important thing to do on social media is interact. Interacting on social media not only lets customers know you care, but they also expect it.
So often a brand will think they have a handle on social media but engage in poor behaviors and habits. To avoid falling into social media traps, here is a list of do’s and don’ts to best represent yourself and your company.
3 Do’s for Social Media:
- Use A Down to Earth Tone
Determine what kind of conversational voice and personality best represents your business and stick to it when drafting social media posts. It’s best to use a natural, conversational style as customers respond more positively to a warm human tone, rather than a stiff ‘salesy’ voice.
- Initiate Customer Interaction
Social media is meant to be social! Include open-ended questions and ask for the customer’s opinions; they’ll love to be included in the conversation.
- Stay True To Your Brand
Don’t lose focus of who you are as a brand and company. Be consistent with the content, images and responses you post on social media channels so your customers get a feel for who you are as a business.
3 Don’ts for Social Media:
- Don’t Put Off Responding To Your Followers
Customers expect a fast reply when they write a comment or complaint about your products or service on social media. Reply in a timely matter and customers are more likely to talk positively about your brand to their friends and family.
- Don’t Only Talk About Yourself
Not everything you post on social media needs to be directly about your business! Follow the topics and trends your customers are interacting with and get involved. They’ll appreciate seeing a company they love sharing their interests.
- Don’t Lose Your Balance
There is a fine balance between posting too much and too little on social media. If you post too little your content may never get seen, but overwhelming a feed is just as bad. It’s best to post multiple times per day on all of your company’s social media channels. Try posting various amounts throughout the week and see which yields the highest rate of interaction.
By making sure you have a complete profile informing your visitors of what your brand is about and being mindful of your interactions with them, you will be setting your business up for success on the social media.
Written by Erika Taylor Montgomery
social media marketing