Marketing 101: Simple Advertising Tips for Your Small Business
Advertising is a crucial task that businesses of all sizes must use in order to be successful. Advertising is necessary because it can increase sales, strengthen brand awareness and name recognition, and ultimately prove that your brand is trustworthy and reputable to consumers.
Advertising for your own business may seem like a daunting task, but it doesn’t have to be. These simple tips can help you break down your marketing or advertising campaign to a more manageable size.
1). Target Your Audience: Once you have created your budget, ensure that you have clearly identified your target audiences. This may seem obvious, but tailoring your messages to each market you serve can really bring your advertising to its full marketing potential.
2). Highlight Core Messages: It may be tempting to want to spread a lot of information about your business to your customers, but flooding your advertising with long messages won’t get you results. At this stage of your advertising campaign, keeping it simple is the best policy. Having a concise message, you will be giving your business a clear and strong voice to your potential customers.
3). Strengthen Your Online Presence: Nowadays, an online presence is not only wanted, it is a necessity. Ensure that your business has a strong online presence by creating a regularly updated company website and marketing through social media platforms such as LinkedIn, Google+, Twitter and Facebook.
Here are a few simple ways to kick-start your advertising efforts:
· Advertising on Your Car – This cheap advertising tactic can get your business exposure with virtually no extra effort as you drive around town.
· Business Cards – You can create your own business cards by using websites such as Vista Print. Remember to keep plenty available in your purse or wallet, and hand them out at every opportunity.
· Online Advertising – Push your online presence to the next level by using inexpensive tools such as Facebook ads, Google ads and even LinkedIn or Twitter advertising. These platforms are a great way to advertise your business at a relatively low cost.
Learning how to advertise may seem like a challenge at first, but with a little practice and a few tools, it is totally doable. Do you have any marketing or advertising tips for our readers? If so, please share your best practices below.
Special Offer: Three Girls Media & Marketing Inc. loves working with small and emerging companies to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific brand marketing needs. Email info@ThreeGirlsMedia.com to make your appointment today.
Photo Credit: Phillie Casablanca
Written by Erika Taylor Montgomery