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Home » Erika Taylor Montgomery, Marketing

Marketing on The Go: A Glance At Mobile Marketing

Submitted by on May 11, 2016 – 9:55 amNo Comment
cellphone with different social icons circling it.

Market to people on the go through their mobile devices.

Just ten years ago, cell phones with built-in cameras were the latest in cutting edge technology. Looking around today, it’s clear people fell in love with multipurpose phones and never looked back. Mobile marketing is essential to reach target audiences of any age or background, as they can range from school-aged children to tech-savvy seniors. Get the most out of your marketing efforts by reaching out to customers through the one thing they’re all likely to have: cell phones.

Photo Sharing: Whether you chose Instagram, Twitter, Vine or another favorite photo-sharing application, it’s vital to be visual with your mobile marketing campaign. Sharing relevant photos can help increase a brand’s awareness and stick out among the competition. Be sure to keep the photo sharing legal by using photos that are available for usage and not protected by licensing that prohibits the photo from being shared.

Text Messages: Most businesses encourage their customers to sign up for their newsletter mailings or emails to get the inside scoop and special deals. If your small business is having a hard time increasing open rates on newsletters, consider reaching out to customers in a more personable way with text messages that can act as advertisements for limited-time specials or offers.

Awesome Apps: It seems like nearly every week brings a new “it” app everyone is fired up about. Apps tend to catch on when they are offered for download free of charge; this is possible because app developers can sell advertising to support their app financially. Consider paying for advertising space in the mobile realm by partnering with an emerging app and watch your customer base grow!

Mobile Friendly Accessibility: With everyone connected to phones and tablets while on the go, making sure websites are accessible on mobile devices can make all the difference between return visitors and those who will not come back again.

Creating a plan that doesn’t include a mobile marketing aspect could reduce the return on investment. Be sure to focus on your target audience and where they might be more likely to be…tapping away on their cell phones. Whether it’s a simple text message with a special offer or a full Instagram campaign, when it comes to modern marketing, keeping it mobile will help ensure awesome results!

Written by Erika Taylor Montgomery

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