To stay ahead of the competition, you need to be aware of the latest and greatest content marketing trends. To help you capitalize on marketing opportunities, here are a few of the hottest trends that you should consider when planning your marketing initiatives.
Location Services – Location Services provide the location of a moving or fixed device. For example, you use location services when you check in to a restaurant on Foursquare or when you use Google Maps on your phone.
Today, content is becoming more personalized and tailored, down to the user’s pinpoint location. This is a good thing for consumers, since they want to be able to find the best products and services that are closest to them. It’s an even better thing for brands because they can now engage and reward their customers more easily with a personal touch.
Locations services can be useful sources of information. For example, the mobile application Timbre allows users to access a running calendar of upcoming concerts, based on their current location or zip code.
Microstories – Today’s online consumers are inundated with marketing messages and advertising ploys. So can you blame them for being skeptical about branded content? To avoid getting your efforts sent to the spam folder, you need to build up the customer-brand online relationship. To do that, your brand needs to focus on smaller stories within their overall content strategy to show value to the customer right up front. Once a customer sees your brand is trying to help them, not just sell them a product or service, you’ll be able to build the online relationship.
Gamification – Games aren’t just for kids anymore. Gamification is the use of game thinking and game mechanics in a non-game context to engage users and solve problems. According to content strategy experts, content marketers are using gamification to create sticky content customers want to engage with. As audiences become more jaded by Internet marketing, creative content strategy, such as gamification, provides entertainment, reward and learning qualities that prove to be vital. So if you are looking for something fun and different try gamification in your content marketing strategy.
Infographics – If a picture is worth a 1,000 words, an infographic may be worth 10,000 words! Infographics are used to give a visual depiction of data and they can be extremely powerful when used properly. Maps are commonly used in infographics to display data in relation to regions and locations. Staggering statistics become even more evident with a visual representation in an infographic. Besides using infographics to provide information, brands can also use them to gain support or agreement from their audience. These images can be used to show comparisons to competitors and provide reasons for the customer to buy, too.
Your company deserves to make an impression through excellent content! These are just a few of the latest content marketing trends that your company should consider trying to standout among the rest.
Three Girls Media & Marketing Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. I offer a complimentary 30-minute phone consultation and can answer your questions and discuss your specific marketing needs. Email me today at Info@ThreeGirlsMedia.com to arrange yours!
Photo Credit: -Fotsirk-Written by Erika Taylor Montgomery
Erika Taylor Montgomery, marketing, Social Media