Networking through Social Media
In part 1 of this series, we offered helpful suggestions for building relationships when networking in person. However, in the Internet age, you also need to create relationships online. This means learning how to network on social networking sites, too. The Pew Research Center proves that social networking sites are highly popular, with over 69% of adults actively using them (66% of professionals have a Facebook account and 20% are a part of LinkedIn). Networking opportunities have opened up with the invention of social media and there is no reason that you shouldn’t take advantage of it. More and more people meet and build professional relationships online, but how is this done?
If you don’t have a social media profile on Facebook or LinkedIn, create one now. The beauty of social networking sites is that there are millions of people that you automatically get to come in contact with. When creating your profile, use a similar approach to a face-to-face introduction – be yourself, state your experience within your job, and include a friendly headshot.
On a social networking site, do research before you begin sending out messages and friend requests. It is important to think about how each person in your potential network will impact you. When it comes to social media, slow and steady wins the race. If you overload yourself with new contacts, it may be difficult to find the time to build a relationship with each person in your network, and to know if they are truly valuable to you in the long-run. Networking from here on out resembles in person networking efforts more closely; use social media to make a connection with the people in your network, and continue to be respectful of their time.
For both in person and online networking, the most important thing you must do is stay in touch. Follow up after each conversation or meeting. Remember what was said and thank them for their time. Correspond throughout your professional career with the people in your network; networking is useless unless you are able to keep a professional relationship going. Networking is a lifelong process.
Three Girls Media & Marketing Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs. Contact us today to arrange yours!
Photo Credit: socialmediahqWritten by Erika Taylor Montgomery
networking, Social Media, social networking, social networking sites