Niche Marketing: Fine Tuning Your Audience
As many small business owners know, targeting your audience is absolutely essential to all marketing, public relations and advertising efforts. However, many businesses misunderstand the concept of niche marketing and its importance. Unlike target marketing that generically refers to whom you are marketing to, niche marketing takes it a step further and fine tunes a detailed demographic to focus upon. For example, in target marketing, you may focus your efforts on fathers or retirees whereas in niche marketing your focus becomes more meticulous and aims for a very specific audience such as single fathers or retirees from Seattle.
Ideally, any small business wants to be able to be promoted everywhere and to everyone; however, this is unrealistic. Marketing plans must be strategic and are often time-consuming projects that take a lot of energy to perfect. Niche marketing can definitely be a strategy that alleviates the stress from unplanned reaching. Here are three great benefits to incorporating niche marketing into your efforts:
1). Cost Efficiency: Finding your niche can help you save time and money by targeting specific marketing outlets rather than using resources that will most likely produce no results.
2).Social Media Efficiency: Your small business doesn’t have to be present on every social media site. Avoid spreading yourself too thin by trying to be everywhere at once. By finding your niche market, you will be able to implement a social media strategy that best benefits your marketing efforts.
3) Improves SEO: By knowing your niche market, you can customize your website with specific keywords that relate to your audience and your small business. By doing this, you are making it easier for potential customers to find your company through search engine optimization (SEO)
With budgets and time being limited in the realm of owning a small business, niche marketing is definitely something that any entrepreneur can adopt for positive results .Have you tried niche marketing with success? Please share your expereinces with us!
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Written by Erika Taylor Montgomery