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November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

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Real Business Owners

Real business owners share their experiences, insights, and the resources they found helpful when starting up their own businesses.

How to Handle Feedback on Social Media for Better Customer Service

August 24, 2016 – 9:55 am |

Getting comments from customers on such a public space as social media can intimidating and scary; it’s a big reason why some businesses stay away from the platforms in their marketing efforts. But if you …

Why You Should Use Social Media for Customer Service

August 17, 2016 – 9:55 am |

Customer service is a big deal. It’s estimated that American businesses lose more than $40 billion annually because of poor customer service. How does your company fare in this area? Do you go above and beyond …

4 Tips for Using Twitter for Social Media Marketing

August 10, 2016 – 9:55 am |

Is your business using Twitter for social media marketing? Larger social networking sites like Facebook tend to get all of the love from marketers, however Twitter is a fantastic vehicle to spread the good news …

How to Measure Content Marketing Success

August 3, 2016 – 9:55 am |

Is your business using content marketing as part of your social media marketing strategy? As this strategy becomes a more common practice for reaching consumers and fans, it’s important to measure the results to see …

3 Tips for a Stellar Business YouTube Channel

July 27, 2016 – 9:55 am |

YouTube is currently the second largest search engine in the world and the number of searches it handles is only getting bigger. What was once the go-to place for surprised squirrels and kids playing with light sabers …

3 Tips To Manage Your Brand’s Reputation

July 20, 2016 – 9:55 am |

It is important to closely manage your business’ reputation to avoid potential crises and negative publicity. There are several things you can do online to make sure your brand’s image remains top-of-mind and is shown …

3 Tips You Need to Know to Leverage Your Media Coverage

July 13, 2016 – 9:55 am |
reporters press coverage

If you’ve just received some great editorial media coverage, you’ll want to make sure everyone knows about it! In addition to writing a blog post about the mention, pinning it on Pinterest or writing a …

Promote Your Blog Post with these 5 Tips

June 29, 2016 – 9:55 am |

Writing a blog post takes time and effort. From topic generation to proofreading, a blog post is a piece of work you should be proud of and want people to see. However, it can be challenging to …

A Beginner’s Guide to Business Blogging

June 22, 2016 – 9:55 am |

Blogging for your small business is one of the best ways to directly share news and information with your target audience and current customers. By following these three simple steps you can create a blog using …

How to Develop Your Next Public Relations Strategy

June 15, 2016 – 9:55 am |
PR Strategy guide

Before you can begin crafting a marketing or public relations strategy for your business, it’s important you look at the big picture. You should ask yourself the following questions when reflecting on your past PR …