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November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

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Real Business Owners

Real business owners share their experiences, insights, and the resources they found helpful when starting up their own businesses.

How to Add Content to Your WordPress Website

June 1, 2011 – 6:47 pm |

Once you’ve logged in to your website’s WordPress dashboard, you can begin to add content.
Click on Pages in the left hand nav section.
You will see all your pages listed:


To add content to a page, click …

Getting Started with WordPress: Logging In and the WordPress Dashboard

June 1, 2011 – 6:39 pm |
WordPress Dashboard

Logging In To WordPress Dashboard
To edit your website you need to first log in to the back end of your site, the WordPress dashboard.
First, go to the browser of your choice and enter http://[yourdomain].com/wp-admin.
(Note: if …

I’m Stuck with a Bad Logo – Now What?

May 12, 2011 – 12:00 pm |

Way back when you started your business you didn’t have a lot of money, so you cut a few corners on your logo. Either you designed it yourself (and you’re not a designer) or you …

You Get What You Pay For

May 5, 2011 – 11:03 am | 2 Comments

I just had a long email dialog with a potential client who wanted a website developed along with ongoing maintenance. I finally got around to asking her what her budget was: $300-$400.
I just about fell …

Is Your Website Keeping Pace With Your Business?

April 7, 2011 – 9:41 am | One Comment

As your business grows and evolves, so should your website. The site you put up 5 or even 2 years ago may not reflect what you’re company is doing today.
When I first began building websites, …

What is SEO and Why Should I Care?

February 18, 2011 – 4:28 pm | 5 Comments

I often get clients who want a website built and when I start talking to them about SEO, they glaze over. They just want a website. And from it, more business.
SEO stands for Search Engine …

Who owns the copyrights to your logo?

August 25, 2009 – 5:47 pm |

Did you know the artist or graphic designer who created your logo probably owns the copyrights to it?
Logo copyrights are secured automatically when the logo is created, or “fixed in a copy for the first …

5 Great Ways to Extend Your Brand for Free

June 17, 2009 – 7:00 pm | 3 Comments

So you just launched your new company, hired a designer to create a logo and business cards, and may even have built a website. Now what?
With the social media taking the internet by storm, you …

Understanding Logo File Formats

May 20, 2009 – 11:28 pm |

The right file format for the job
Some file formats are for print, some are for screen media (the web, powerpoint, etc.). For the best visual quality, you’ll need the right file format.

9 Essential Elements of a Corporate Identity

May 14, 2009 – 8:39 pm |

I probably should have started with this entry, as it now appears that I seem to favor writing ass-backwards. In reality, I prefer nice, organized stories. <sigh> I cannot go back in time and post this …