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November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

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Who owns the copyrights to your logo?

August 25, 2009 – 5:47 pm |

Did you know the artist or graphic designer who created your logo probably owns the copyrights to it?
Logo copyrights are secured automatically when the logo is created, or “fixed in a copy for the first …

5 Great Ways to Extend Your Brand for Free

June 17, 2009 – 7:00 pm | 3 Comments

So you just launched your new company, hired a designer to create a logo and business cards, and may even have built a website. Now what?
With the social media taking the internet by storm, you …

Understanding Logo File Formats

May 20, 2009 – 11:28 pm |

The right file format for the job
Some file formats are for print, some are for screen media (the web, powerpoint, etc.). For the best visual quality, you’ll need the right file format.

9 Essential Elements of a Corporate Identity

May 14, 2009 – 8:39 pm |

I probably should have started with this entry, as it now appears that I seem to favor writing ass-backwards. In reality, I prefer nice, organized stories. <sigh> I cannot go back in time and post this …

Your Voice as your Corporate Identity

April 30, 2009 – 6:43 pm |

Your company’s ‘voice’ is an integral part of you company’s identity. Just as color or fonts give the viewer a feeling about who your company is, so does the writing of your copy.
If you’re a …

Set the Tone

April 22, 2009 – 5:00 am | 2 Comments

When beginning the journey of developing a corporate identity, consider the tone you’ll be creating. I always like to visualize the voice of the company. Is it male or female? Young or old? Hip or …

Using fonts to extend your identity

March 30, 2009 – 8:22 pm | 2 Comments

Fonts are an integral part of your identity. Selecting the right typefaces goes beyond the font or fonts used in your logo.
Where to Start
Consider where text is to ge used. Adverttising? Brochures? Posters? …

So You Want to Hire a Designer: The Design Process

March 16, 2009 – 9:46 pm |

I recently started working with two new clients, both of whom had never worked with a graphic designer, design firm or ad agency before. In working with them, I’m finding a need to educate them …

Tag, you’re it!

March 10, 2009 – 5:55 pm |

You might be asking, ‘do I need a tagline?’ Well, that depends…
Does your company name say what you do? For example, if your business is called Pete’s Plumbing, it’s pretty clear what you do.
What about …

Creating a Killer Logo

March 4, 2009 – 9:01 pm | One Comment

Creating a killer logo may be the most difficult task in creating your identity. Just like your name it should be memorable. It should also be easy to read.
Start with a font.
Pick something easy to …

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