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November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

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Finance & Legal

Raising capital, bookkeeping, angel investors, creating a corporation, and legal requirements are just a few of the many topics you’ll find here.


Streamline the day to day by creating systems that create consistent product and service offerings, as well as save you time and money.


Traditional print advertising or online marketing? PR? Web and Social Media? Craft a marketing plan by using the right media to find your target customer.


Learn techniques and strategies that will help you win more business. Integrate your marketing plan with your sales plan. And more…

Real Business Owners

Real business owners share their experiences, insights, and the resources they found helpful when starting up their own businesses.

Small Business Bookkeeping Writer Wanted

December 6, 2012 – 12:56 am |

Are you a bookkeeper or CPA? 321Launch is looking for someone to write about bookkeeping – recommended software, tips & tricks, when to do it yourself and when to hire a pro, etc. Interested? Contact …

Small Business Law Writers Wanted

December 5, 2012 – 10:24 pm |

Are you an attorney specializing in small business law? Share your expertise here!¬†Contact us¬†for more information…

Finance Writers Wanted

December 5, 2012 – 10:22 pm |

Are you a financial advisor specializing in assisting small business owners? Share your expertise here! Contact us for more information…

9 Building Blocks for Creating a Powerful Brand

December 5, 2012 – 12:36 am |

There are 9 essential elements that contribute to the building of your company or product brand. Each carry weight. Each add to the nuance and depth to your image as a whole. Consider each when …

The Art of Logo Design

July 23, 2012 – 5:15 pm |

Part of PBS’ Off Book documentary series, the Art of Logo Design explores the logo’s origins, and what makes a good logo today.

Why Should I Blog?

July 22, 2011 – 1:11 am | 2 Comments

When working with a new client on their website, I invariably ask if they would like to include a blog as part of their site. Most would not.
“Why would I blog?” and “What would I …

WordPress Plugins – What Are They and Why Do I Need Them?

July 16, 2011 – 3:27 am |

WordPress Plugins add functionality to your website. Everything from contact forms to social media integration to dynamic slide shows can be added through a plug-in.
Some of the features you can add with plug-ins are:

Social media …

How to Schedule a Blog Post Using WordPress

July 15, 2011 – 2:20 pm |
Schedule a Post in WordPress

You can schedule your WordPress blog posts for any time in the future.
Why schedule posts? You may want an announcement to appear at a specific time. Or you may want to use it as a …

What is a Favicon?

July 13, 2011 – 10:24 pm |
Google Favicon

A favicon is the little icon you see next to your URL in your browser. Below is an example of Google’s favicon. (It’s the red, blue, green and yellow square with the white “g” in …

What Are WordPress Themes?

July 8, 2011 – 5:05 pm |
Choosing a WordPress Theme

WordPress Themes are the set of templates that give your website their look and feel.
To change the look of your website, all you have to do is change the Theme. Click Appearance in your dashboard’s …