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November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

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Social Media Management: 3 Rules for Success

February 10, 2016 – 10:00 am |

If you are going to be successful on social media, it is important to be on more than one channel; your business needs to be on the right platforms and learn the right way to interact with …

5 Common Press Pitching Mistakes

February 3, 2016 – 10:00 am |

Learn how to effectively pitch and present your business to the press with these effective and valuable tips.
Have you been sending countless press pitches without even receiving a rejection email? It’s possible you should reconsider …

How to Improve SEO Results with Pinterest

December 16, 2015 – 10:00 am |

Do you want to improve SEO (search engine optimization) for your website? We’ve discussed the importance of blogging regularly and taking advantage of Google+, but there’s another social media network that can help increase your search engine ranking, …

Using Images in Digital Marketing

December 9, 2015 – 10:00 am |

Are you using images in your digital marketing efforts? From your company’s blog to social media networks, it’s vital that you include high-quality photos to capture consumers’ attention. As the statistics show:

90% of information transmitted to the brain …

3 Reasons to Engage in Content Marketing During the Holiday Season

December 2, 2015 – 10:00 am |

Content marketing is something that can place your business ahead of your competitors. As the holiday season forges on, customers of all backgrounds are increasingly being subjected to streams of sales pitches and discount advertisements. …

Email Marketing: 5 Essentials of an E-Newsletter

November 25, 2015 – 10:00 am |

Is email marketing part of your business’ public relations strategy? Email newsletters, or e-newsletters, are a fantastic way to keep your business top-of-mind and provide another way to keep in touch with your contacts. Plus, …

Social Media Management: 5 Tips for Success

November 18, 2015 – 10:00 am |

Does social media management play a role in your company’s marketing plan? If you aren’t spending time focusing on social media, you’re missing potential business! But how do you go about managing various social channels for …

3 Email Marketing Faux Pas

November 12, 2015 – 10:00 am |

Chances are that whenever you check your email, many of your messages aren’t check-ins from your friends. Instead, the bulk of your inbox consists of email marketing messages. While productive for many businesses, there are some …

Marketing to Seniors on Social Media

November 4, 2015 – 10:00 am |

Seniors are the fastest growing demographic on social media sites like Facebook, Twitter and Skype. An estimated 39 million seniors now login almost daily to check their accounts. Companies who ignore this demographic do so at their …

4 Steps to Increase Traffic to Your Website

October 28, 2015 – 10:00 am |

You have a well-designed website, a solid product and a great business plan. How do you drive traffic to your website and turn those clicks into sales? There are many ways to increase traffic to …

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