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November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

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Finance & Legal

Raising capital, bookkeeping, angel investors, creating a corporation, and legal requirements are just a few of the many topics you’ll find here.

Operations

Streamline the day to day by creating systems that create consistent product and service offerings, as well as save you time and money.

Marketing

Traditional print advertising or online marketing? PR? Web and Social Media? Craft a marketing plan by using the right media to find your target customer.

Sales

Learn techniques and strategies that will help you win more business. Integrate your marketing plan with your sales plan. And more…

Real Business Owners

Real business owners share their experiences, insights, and the resources they found helpful when starting up their own businesses.

What is a Favicon?

July 13, 2011 – 10:24 pm |
Google Favicon

A favicon is the little icon you see next to your URL in your browser. Below is an example of Google’s favicon. (It’s the red, blue, green and yellow square with the white “g” in …

What Are WordPress Themes?

July 8, 2011 – 5:05 pm |
Choosing a WordPress Theme

WordPress Themes are the set of templates that give your website their look and feel.
To change the look of your website, all you have to do is change the Theme. Click Appearance in your dashboard’s …

Pages vs. Posts in WordPress

July 2, 2011 – 12:32 am |

A WordPress Page is static. It retains the same content. It’s the core of your website.
A WordPress Post is an entry to your blog. New posts land at the top of your blog roll, and …

WordPress Themes vs. Templates

July 1, 2011 – 7:37 pm |

At 321Launch.biz we refer to the look and feel of your site as a template, because that’s the language that most people who are new to WordPress understand.
But WordPress calls the look and feel of …

How To Add and Delete Images in WordPress

July 1, 2011 – 4:51 pm |

Adding Images
To add an image to your WordPress page or post’s content place your cursor where you would like to add an image. Then click the image icon.

A pop-up menu will appear.
You can upload images …

Choosing Your WordPress Theme

June 30, 2011 – 10:35 pm |

To select a WordPress theme for your site, first click the arrow in the Appearance drop down menu in the left hand navigation panel, then click on Themes.

You should see a number of WordPress themes …

SEO Basics in 7 Easy Steps

June 28, 2011 – 3:36 am |

At Shimmin Design (321Launch.biz’s parent company), we get a lot of inquiries about SEO: What is it? Do I need it?
SEO stands for Search Engine Optimization. Essentially it’s what gets you found on search engines …

How to Add Content to Your WordPress Website

June 1, 2011 – 6:47 pm |

Once you’ve logged in to your website’s WordPress dashboard, you can begin to add content.
Click on Pages in the left hand nav section.
You will see all your pages listed:

Home
About
Services
Products
Testimonials
Contact

To add content to a page, click …

Getting Started with WordPress: Logging In and the WordPress Dashboard

June 1, 2011 – 6:39 pm |
WordPress Dashboard

Logging In To WordPress Dashboard
To edit your website you need to first log in to the back end of your site, the WordPress dashboard.
First, go to the browser of your choice and enter http://[yourdomain].com/wp-admin.
(Note: if …

I’m Stuck with a Bad Logo – Now What?

May 12, 2011 – 12:00 pm |

Way back when you started your business you didn’t have a lot of money, so you cut a few corners on your logo. Either you designed it yourself (and you’re not a designer) or you …

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