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November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

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Tag, you’re it!

March 10, 2009 – 5:55 pm |

You might be asking, ‘do I need a tagline?’ Well, that depends…
Does your company name say what you do? For example, if your business is called Pete’s Plumbing, it’s pretty clear what you do.
What about …

Creating a Killer Logo

March 4, 2009 – 9:01 pm | One Comment

Creating a killer logo may be the most difficult task in creating your identity. Just like your name it should be memorable. It should also be easy to read.
Start with a font.
Pick something easy to …

What’s in a Name? Naming Your New Business

February 9, 2009 – 8:45 pm |

Choosing a good name these days can be especially challenging. Everyone wants theircompanyname.com. Unfortunately, much of the time, theircompanyname.com or the url you want is already taken. So what do you do?
You want to create …

Creating an Identity When You Don’t Know the First Thing About Design

February 4, 2009 – 9:03 pm |

When you’re launching your own company, you have to wear a lot of hats. Sometimes that includes designing your own logo and identity. But if you’re not a designer, it’s easy to get it wrong.
There …

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