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November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

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Social Media: 4 Tips to Give Your Content Personality

July 2, 2014 – 10:00 am |

Social media audiences are listening to what your company is saying, but what voice are they hearing? Whether your company’s culture is business casual or suit and tie, your social media content should express your organization’s personality. Social media …

Social Media Optimization: 3 Elements of Success

June 25, 2014 – 10:00 am |

Have you ever had these thoughts in regards to a social media strategy?

I’m not sure what to do with social media, so I do nothing.
There are too many options.
I like real-world networking; social media isn’t for …

Write Great Social Media Updates

June 18, 2014 – 10:00 am |

Many businesses are using social media to connect with customers. Social media networks are all about communicating, sharing ideas and connecting. Connecting with people online can pull them into your business and products. Words can make …

Press Release: 4 Mistakes to Avoid

June 11, 2014 – 9:55 am |

Ah, the press release. As a small business owner you are being told that the way to a journalist’s heart is through a strong press release, and you are not wrong. The information needs to be there, to avoid …

Pinterest Your Way to Pretty

April 30, 2014 – 10:00 am |

As humans, we respond particularly well to three types of stimulants: fear, comfort and… shiny objects. This may seem silly, but that is essentially the principle behind Pinterest. Many businesses pass up the opportunity to …

The Value of Faith

March 10, 2014 – 10:36 pm |

I’m not a particularly religious person. I didn’t grow up attending church or temple every week. I do, however, consider myself a spiritual person.
That said, I’m not speaking about religion. I’m talking about faith, that …

Ground Zero to $100K

March 9, 2014 – 10:34 pm |

From January 23rd.
I’m looking at the numbers… Here’s where I’m starting.: I’ve got $1360 in savings. Not much. A paltry sum, some might say. But I’m looking at this with a glass half full perspective. …

$100K Promotion

March 8, 2014 – 10:32 pm |

So more than a month has passed since my last post. I’ve been writing, but not posting. I’ll catch you up shortly.
Meanwhile, I wanted to share with you the why behind the lack of posts. …

Ready for a Product Launch?

February 12, 2014 – 10:00 am |

You have worked endlessly and tirelessly to create your new service or product and now that it’s finally ready, you want to make sure it gets as much exposure as possible. So what is the next plan …

Thank You Notes: Let’s Revive the Trend

January 22, 2014 – 10:00 am |

In today’s world, email has eclipsed the use of snail mail. With that, the use of personal touches has diminished. One small touch came in the form of thank you notes. Thank you notes are …

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