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November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

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Finance & Legal

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Traditional print advertising or online marketing? PR? Web and Social Media? Craft a marketing plan by using the right media to find your target customer.


Learn techniques and strategies that will help you win more business. Integrate your marketing plan with your sales plan. And more…

Real Business Owners

Real business owners share their experiences, insights, and the resources they found helpful when starting up their own businesses.

6 Do’s and Don’t of Using WordPress

October 1, 2014 – 10:00 am |

As a new business owner, you may be wondering what the best platform to make a website is. If you ask around you will probably hear WordPress thrown around. But what is this platform?  WordPress …

Images in Social Media: How to Incorporate Visuals in your Posts

September 24, 2014 – 10:00 am |

Our world is visual, so it’s no surprise that social media posts that include images, infographics, videos and memes have a much higher engagement rate than those that do not. Text isn’t enough anymore to …

Social Media Platforms: When Do Your Posts Expire?

September 17, 2014 – 10:00 am |

Did you know that social media posts have a shelf life? As when grocery shopping, shoppers need to pay attention to the date on the product. This date, prefaced by “Best By,” indicates the shelf life of the …

Social Networking Sites for your Business

September 10, 2014 – 10:00 am |

New social networking sites are popping up all over the Internet and more are focusing on different audiences than before. Older social media sites such as Facebook and Twitter target everyone. Everyone can create an …

Crisis Management in Social Media

September 3, 2014 – 10:00 am |

We have all been there. We have messed up and made a mistake at work. Rather than trying to cover it up, own it and learn from the experience. In marketing, social media and public relations, the way you …

3 Ways to Show Gratitude

August 27, 2014 – 10:00 am |

Showing gratitude can be one of the most overlooked, but essential parts of running a business. You may work tireless hours trying to build the perfect business from the ground up, but ask yourself this …

Tips to Promote Your Blog

August 20, 2014 – 10:00 am |

Have you started updating your company’s blog regularly? Excellent! How are you sharing your updates? If you’re not promoting your blog posts, your hard work is going to waste! A big part of the job is sharing …

Writing Tips for Your Email Newsletter

August 13, 2014 – 10:00 am |

An email newsletter is a great way to keep in touch with current, potential and former clients. What you include in your e-newsletter can vary from depending on the tone you want to convey. If you’re stuck …

Social Media Marketing: More Pictures Please!

August 6, 2014 – 10:00 am |

Having something meaningful and worthwhile to say is important and necessary when posting content on social media. People love to feel inspired by words of wisdom and strength, but what happens if no one takes …

Back to School Writing Tips for Business Owners

July 30, 2014 – 10:00 am |

Reading, writing and arithmetic…three important concepts learned in school that carry over to all aspects of life, especially for business owners! This is why it is so important to stay on top of your writing …