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November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

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How to Develop Your Next Public Relations Strategy

June 15, 2016 – 9:55 am |
PR Strategy guide

Before you can begin crafting a marketing or public relations strategy for your business, it’s important you look at the big picture. You should ask yourself the following questions when reflecting on your past PR …

Four Tips to Shine on Social Media This Summer

June 8, 2016 – 9:55 am |
outdoor celebration

With summer beginning in just a couple of weeks, the season of outdoor socializing is finally upon us! Whether your favorite sunny past times include BBQs or other outdoor events, anyone can break out of …

Boilerplates: Everything You Need to Know

June 6, 2016 – 9:55 am |

What is a boilerplate? And why should you have one for your business? This blog post explains what this type of text is, provides reasons to create one for your company and details how to …

Create a Solid E-Newsletter with These 5 Elements

June 1, 2016 – 9:55 am |

Is email marketing part of your public relations strategy? Email newsletters, or e-newsletters, are a fantastic way to keep your business fresh on customers’ minds and provide another way to keep in touch with your …

First Impressions: Blunders to Avoid When Networking

May 25, 2016 – 9:55 am |
Woman in business suit holding out her hand to shake

Successfully networking is an important part of building your business through relationships. When meeting a potential new client you only get one chance to make a first impression, so it is important to make it …

Four Benefits of Blogging for Business

May 18, 2016 – 9:55 am |
typewriter keys with BLOG

There are many reasons why a business should have a blog they are posting to on a regular basis. Blogging is a terrific cost-effective resource to promote the company’s brand and connect with clients. Keeping …

Marketing on The Go: A Glance At Mobile Marketing

May 11, 2016 – 9:55 am |
cellphone with different social icons circling it.

Just ten years ago, cell phones with built-in cameras were the latest in cutting edge technology. Looking around today, it’s clear people fell in love with multipurpose phones and never looked back. Mobile marketing is …

Making Social Media Work for Your Business

May 4, 2016 – 9:55 am |
Different social media icons in search bubbles

Social media has become an important customer service center for most businesses, large and small. Customers use different sites as a way to find and gather information, ask generic questions and to compliment or complain …

Public Relations: How to Write a Pitch

April 27, 2016 – 10:00 am |
Kid Pitching a Baseball

Want to know how to write a pitch that stands out? Securing media coverage requires more than a great idea; you need to be able to share that idea with a journalist in a way they’ll be receptive to. …

Media Relations: 3 Ways to go Above and Beyond

April 20, 2016 – 10:00 am |

Great relationships between businesses and the media can be tricky to manage. Journalists are short on time so tactics like perfecting your pitching strategy or sending newsworthy press releases are good ways to meet their needs. Here are 3 …