Pinterest Tips: 4 Tips for a Better Brand
Is your brand visual? Pinterest is a leader in the social media marketing world, boasting over 70 million users. It gives your brand the chance to show off images and make a creative statement that catches the eye of potential customers and clients. This type of social media marketing allows you to communicate visually and reach your audience in a different way.
4 Pinterest Tips for Your Brand
- Link Everything!
The presence of your brand needs to be strong in everything that you do. Make sure that your Facebook, Twitter, LinkedIn and other social media profiles are linked and available on your Pinterest page. You want your followers to be able to find you.
- Mix It Up
Your brand isn’t just flat and one dimensional; it has depth, voice and a personality. Use Pinterest as a social media marketing platform to express these different areas of your brand through visual pieces. You can have a board devoted to products, one all about things related to your brand, another for local activities and one more about thought leaders and industry news.
- Post Often
One pin a week or even one a day will not satisfy your followers. Make it a point to pin often so that your customers have new content to look forward to and eat up. Your brand should show up in their feeds whenever they log in.
- Short and Sweet
The picture should say a thousand words, not the description. Stick to a one or two sentence caption and throw in some branded hashtags to keep your images as the focus.
Ready to start pinning? Apply these basic tips on Pinterest and your brand is on its way to a great social media presence.
Written by Erika Taylor Montgomery
Erika Taylor Montgomery, Pinterest, Social Media