Pitch Repair for Your Business
Media responses to your pitch can be an exciting time for any business, but a lack of answers can definitely be heartbreaking. When a shortage of replies becomes reality, it’s time to pick up the pieces and reevaluate your strategy. In the role of public relations, a pitch isn’t necessarily set in stone; you can fix it. Sometimes it just takes a few adjustments to your content in order to get your business noticed.
Here are 4 Essential Tips to Repairing a Pitch:
1). Personalize: Beginning your pitch with “Hello Reporter/Editor/Media Contact” will surely lose the reporter’s attention. Personalize your pitch by addressing your media contact by their first name. This tweak in your email will help facilitate a relationship between yourself and your press connection.
2). Get Recognized: Reporters can receive hundreds of emails a day. Without an established relationship, your name is just another drop in the spam folder. Avoid this by forming connections within the media. Make friends with your contacts by sharing their content and liking their pages. The more engaged you are with their work, the more likely they take the time to consider sharing news about your business.
3). Get To The Point: With hundreds of emails waiting, reporters don’t have time to read paragraphs of information. Keep it short and sweet. In the beginning of your pitch, your email should always lay out the basics: The reason you’re contacting them, what you are offering them, and how this can help them. The quicker you get to the point, the more likely you will keep the reporters attention.
4). Make It Newsworthy: Reporters are looking for a story that caters to their audience. This means you have to tailor your pitch to their specific needs. Consider what the audience wants to hear. Steer away from advertising your product and move towards how it benefits the public.
There is so much to learn in the book of public relations etiquette. From establishing relationships to sharing mutual exchanges of work, this all can be tough to navigate. Is there anything that you would like for us to guide you with? Comment below!
Photo Credit: Seattle Municipal Archives
Three Girls Media, Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs. Contact us today to arrange yours!Written by Erika Taylor Montgomery