Public Relations – 3 Steps for Small Business
The world of small business is a special one. It is filled with leaders, entrepreneurs and visionaries. The beautiful thing about small business is the opportunity and enormous room for growth. The key to this expansion is marketing and public relations; it is essential to begin spreading the word about your brand. Starting a marketing campaign for a small business can be intimidating, but there are several steps to take to ensure success.
If you are looking to begin a campaign for your small business, be sure to follow these tips.
3 Simple Steps to Creating a Marketing Plan for Your Small Business
- Make a plan: Creating a road map for your public relations and marketing efforts will be useful throughout the entire process. Be sure to determine what your goals are and the objectives you are working towards. When making your plan, always decide on a realistic budget and stick to it. This budget will determine what you can and cannot do throughout your public relations campaign.
- Trial and error: Public relations is a process that takes time to perfect. Don’t be afraid to move forward with your plan and make your presence known in various arenas with different tools. This includes, but is not limited to, email marketing, social media, print and search engine optimization. Try using these tools and don’t be afraid to try again if at first you don’t succeed. There is always an opportunity to rebuild and try something a second or third time if your efforts fall short.
- Keep a focus on localities: With any small business it is essential to understand your local reach. Become listed on Google Places, create a blog, build a following on check-in sites like Foursquare and Yelp, and continue to seek out ways to execute local branding and marketing efforts while creating positive buzz among your community. After all, small business is heavily rooted by the communities that ground them.
Here at Three Girls Media, we specialize in delivering high quality and well thought out public relations and marketing campaigns for small and emerging business. If you or anyone you know is looking to expand their business, feel free to contact us today. We can’t wait to spread the good news about you.
Written by Erika Taylor Montgomery
Special Offer: Complimentary Consultation
Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California’s Silicon Valley with a team in the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-218-2391 or Contact us today to arrange yours!
Tags: marketing, public relations, small business