Public Relations Strategy: Your Small Business Blue Print
Public relations may seem like an intimidating term for any new small business looking to promote their product or service. If you are a small business looking to publicize your efforts, this element of marketing is not as scary as you may think. In order to combat your fear of the unknown, you must always have a plan for success.
In public relations, this plan is what we call your public relations strategy. Your public relations strategy is what will guide the marketing goals of your organization. Although your small business may be relatively new to the world of promotion, a strong public relations strategy will help to not only know what your efforts will include but what they also will achieve.
Here are 4 tips to creating a fearless public relations strategy for success:
1). Identify Your Benefits: This should be the foundation of your public relations strategy. Identify how your organization accommodates a need or want for your potential consumers or clients. By building off of this specific idea, you will be strategically placing your small business as a service or product that “everyone needs.”
2). Know Your Market: Is your small business targeting the right audience? If not, you may as well not be in the public relations world at all. Ensure that your public relations strategy and its objectives aim for your ideal demographic.
3). Get Techy: After identifying your target audience, it’s time to put your plan into action. From Pinterest to LinkedIn, your small business has a plethora of choices to market your efforts. By incorporating social media into your public relations strategy, you will be able to reach a number of followers that never seemed possible before.
4). Measure Your Results: Analyzing what has worked and what hasn’t is absolutely essential to a successful public relations campaign. Trimming out ineffective efforts will stream line your public relations strategy, making it easier to implement as a whole. One stress-free way to track your efforts is to use Google Analytics. This free and easy to use tool will provide your small business with a wealth of data essential for success.
Building a strong public relations strategy is essential for any small business looking to promote their product or service. Do you have experience with public relations? If so, please share your tips on taking your first steps to success below!
Photo Credit: Will Scullin
Written by Erika Taylor Montgomery
marketing, public relations, small business