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Home » Erika Taylor Montgomery, Marketing, PR

Publicity 101: How to Maintain Positive Relationships with Reporters

Submitted by on December 11, 2013 – 10:00 amNo Comment

Publicity is an art that takes practice, patience and a large amount of follow up. With these requirements, it is absolutely essential to foster positive relationships with those whom you work with. One of the key partnerships in your quest for publicity is with none other than reporters. Reporters are naturally a publicist’s best friend; they need your story and you need them to tell yours.

Great partnerships thrive with ongoing positivity.

Great partnerships start with positive beginnings.

Maintaining a positive relationship with reporters not only brings your business into the limelight, but can also help you establish future opportunities for publicity. Here are a few tips to staying on the good side of reporters:

1). Cater to Their Niche: Catering to your reporters needs is one of the earliest publicity lessons that one must learn. In order to tailor your content to their needs, you must build a media list that targets your reporter’s specific topic of interest. Keeping an up to date media list not only is respectful to your relationship with the press,  but it also saves time and energy on your part.

2). Respect Deadlines: Maintaining positive relationships with reporters, or anyone for that matter, is to be respectful of their time. Be aware of the fact that most journalists work under tight deadlines. Do not expect instant turnaround, but in the same respect, do not postpone the opportunity to get information to the members of the media.

3). Return Favors: All positive relationships are mutually advantageous. If a reporter helps your business by securing coverage for your brand, it is appropriate to become available if any opportunity to help them arises. Reporters will be more likely to help you in a pinch if they know that the favor will be returned.

4). Keep in Touch: This is the simplest of the steps. Stay in contact with your media contacts. Send thank you notes for coverage that they provide for your business. By staying in touch with reporters, you are establishing positive relationships that are beneficial to both parties for years to come.

Building positive relationships and maintaining a professional bond with members of the media is essential for anyone hoping to grow their business and can make all the difference when it comes to their publicity efforts. How do you maintain positive relationships with your press contacts? Please share your best practices with our readers below.

Photo Credit: Irina

Three Girls Media, Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs. Contact us today to arrange yours!

Written by Erika Taylor Montgomery
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