Ready for a Product Launch?
You have worked endlessly and tirelessly to create your new service or product and now that it’s finally ready, you want to make sure it gets as much exposure as possible. So what is the next plan of action? Choosing the date for your product launch. How do you do that? Unfortunately, there is no such thing as the perfect moment to launch your new service or product and there isn’t a one size fits all solution. However, here are two things you can do to get your product launch headed in the right direction.
1.) Choose the right season. According to JigsawBox, there are two times of the year when your service or product has the best chance for exposure: January and September. The reason that January is a good month is that most people are still very enthusiastic about their personal New Year’s resolutions, such as making a positive change in their lives, and businesses are trying to kick off the year strong. September is also a good time for a product launch; whether one recognizes it or not, the back to school season has a way of making people feel like they should regroup and get back on track with their goals.
2.) Plan your product launch around an industry’s event. At this point, no one knows your market better than you do. Think about possible trade shows where you could display your product or a networking event where you could introduce your business’ new service.
There is no better time to get started than now! The more you wait for the perfect moment, the more opportunities could be passing you by. Take charge right away and if you need help launching your new service or product, give us a call and ask how we can help your business get the exposure it deserves!
Special Offer: Complimentary Consultation
Erika’s company, Three Girls Media Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. She loves working with small and emerging companies across the nation to raise their brand awareness and name recognition. Erika offers a complimentary 30-minute phone consultation and can answer your questions and discuss your specific marketing needs. Give her a call today at 408-218-2391 or email her at Erika@ThreeGirlsMedia.com.
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Photo Credit: stevendepoloWritten by Erika Taylor Montgomery