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Real Business Owners

Real business owners share their experiences, insights, and the resources they found helpful when starting up their own businesses.

Home » Fitness, Personal Trainer, Real Business Owners, Small Business

Real Business Owner: Anne Jelinek, Pulse Kettlebells & Yoga

Submitted by on January 14, 2013 – 5:16 pmNo Comment
Anne Jelinek

Anne Jelinek of Pulse Kettlebells and Yoga

We interviewed small business owner and personal trainer, Anne Jelinek about launching her company Pulse Kettelbells & Yoga, located in Sunnyvale, CA. Here she shares some of her experiences in starting up her fitness business.

Q. What’s the name of your business?

A. PULSE Kettlebells and Yoga

Q. What business/industry are you in?

Personal Training – Kettlebell Specific – and Vinyasa Yoga

Q. What made you want to launch your own company?

A. The opportunity to do business and manage clients in a way that resonated with my personal values and beliefs, while leaving me with the flexibility to pursue my passions and interests within the industry.

Q. What was your biggest hurdle you discovered when launching your business?

A. Numbers have never been my strong suite, and bookkeeping and financial trending was and still is a struggle.

Q. What was easier than you expected?

A. Building a client base filling my schedule.

Q.Did you write a business plan? Why or why not?

A. I have a one-page business plan that comprises Vision Statement / Mission Statement / Objectives / Strategies and a work plan generated from that plan.

Q. What’s the one thing you wish you’d known before starting your business?

A. Managing vendors and contractors is not easy. You have to be a ‘boss’ to someone else.

Q. What services would you highly recommend outsourcing?

A. Bookkeeping, web and graphic design, client management (software is cheap, time is not.)

Q. What tasks do you think every business owner should do for themselves?

A. Client development and relationship building. No outsourced newsletter will take the place of personal interaction.

Q. Which books did you found helpful while getting started? Why?

A. Outliers was a great look at the amount of work it takes to become successful, as well as a look at how to find that “gap” that the true outliers and major successes seem to slip through effortlessly. I also read lots of industry specific books by coaches, gurus and mentors that have inspired me.

Q. What online resources did you find helpful?

A. SCORE was helpful, and several chambers of commerce have “start up” information that was great. Best, though? Google. Ask the question and the answer shall appear.

Q. What piece of advice would you like share with someone looking to start a business today?

A. ASK. FOR. HELP. Outsource the things that get in the way of doing what you love and surround yourself with talented, passionate people that will inspire and encourage you to be the best.

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