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Home » Esthetician, Real Business Owners

Real Business Owner: Denise Ivers, Face It Beautiful Skin Care

Submitted by on January 23, 2013 – 5:39 amNo Comment

FacialWe sat down with skin care professional and small business owner, Denise Ivers, of Face It Beautiful Skin Care to learn what she learned on her journey to owning her own business. Here’s what she had to say…

What’s the name of your business?

Face It Beautiful Skin Care

What business/industry are you in?

Skin care. I’m a licensed esthetician specializing in acne and anti aging treatments.

What made you want to launch your own company?

After spending years in the medical field, and with start up companies, I realized that I really had no control over my “career” life. I wanted to be the one who decided when I went on vacation and how much money I earned. I wanted more control of my life.

What was your biggest hurdle you discovered when launching your business?

I really had to promote my business on my own. I rented a space in a salon/spa and got very little “walk in” business. My first year was tough but after the first year business picked up and did so very quickly.

What was easier than you expected?

Networking and meeting other independent contractors. There are a lot of organizations out there in the industry that promote sharing business ideas.

Did you write a business plan? Why or why not?

Yes. I wrote a business plan because I knew that it would guide me and keep me on tract with my goals and finances.

What’s the one thing you wish you’d known before starting your business?

I wish I had know how important having a web presence would be to the success of my business. Had I known I would had gone “live” a lot sooner.

What services would you highly recommend outsourcing?

Marketing, logo design, branding and website services. Also printing marketing materials. Having it done professionally makes a better first impression.

What tasks do you think every business owner should do for themselves?

Banking services. Business owners should be aware of their finances weekly if not every day. Also, I like to call and confirm my client appointments and be available to answer any questions prior to their appointment. I do have an assistant who will answer calls if I’m unavailable.

Which books did you found helpful while getting started? Why?

Many of the books I read were related to skin care and actual treatment protocols. Several were the basics on starting a skin care or spa business. Here is what I’ve read and always keep on hand as a resource:

Oncology Esthetics: A Practitioner’s Guide by Morag Currin
Associated Skin Care Professionals – Successful Business Handbook – (membership affiliation)
Day Spa Operations by Erica Miller
Acne RX by Dr. James E. Fulton

And for guidance and clarity in making the right business decision I read the following:

A Woman’s Worth by Marianne Williamson
The Secret by Rhonda Byrne
The Seat of the Soul by Gary Zukav
The Four Agreements: A Practical Guide to Personal Freedom (A Toltec Wisdom Book) by Don Miguel Ruiz

What online resources did you find helpful?

Associated Skin Care Professionals forums. There is so much out there that I found helpful on the web I could credit them all.

What piece of advice would you like share with someone looking to start a business today?

Be sure that the business you plan to open is one that you truly feel passionate about. Do your research about competitors in your area and network with other business owners. Believe in your business and have confidence!! Be excited and your customers will feel the same. Get involved in your community in a way that your business can benefit as well.

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