Real Business Owner: Lara Fabens, Lodestone Consulting Services
Meet Lara Fabens, owner of Lodestone Consulting Services. Lara’s company helps businesses put into words what they themselves cannot with marketing copy for websites, white papers, instruction manuals and the like.
Q. What’s the name of your business?
Q. What business/industry are you in?
A. Content marketing
Q. What made you want to launch your own company?
A. Desire to be free to help people, and to not be limited by corporate regulations
Q. What was your biggest hurdle you discovered when launching your business?
A. The Lone Ranger syndrome. You can’t do it all, and should learn how to build up a solid support team, and mastermind group.
Q. What was easier than you expected?
A. Time management
Q. Did you write a business plan? Why or why not?
A. I did more of an outline rather then a full blown plan. It helped to organize my thoughts. And as time has progressed, I’ve written parts of it as my business changed.
Q. What’s the one thing you wish you’d known before starting your business?
A. Find a good bookkeeper. And create good processes so you could outsource if you wanted. And if you don’t, then you don’t waste time trying to remember how you did something.
Q. What services would you highly recommend outsourcing?
A. Bookkeeping, Setting up your website (you get way too close to it, and often another opinion would help)
Q. What tasks do you think every business owner should do for themselves?
A. Developing their brand and their company’s voice. And what they enjoy doing best.
Q. Which books did you found helpful while getting started? Why?
Q. What online resources did you find helpful?
Q. What piece of advice would you like share with someone looking to start a business today?
A. Set blocks of time when you’re working, and work. When you get to the end of the time block, write some notes and then go do something else like a walk even if you really want to continue. You’ll be so much better when you come back refreshed, and you’ll know where to start. Write down your top 3-5 tasks for the next day when you wrap up.
Editor’s note: We love Michael E. Gerber’s The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It and highly recommend the entire E-Myth series.
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