Featured Articles »

November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

Read the full story »
Finance & Legal

Raising capital, bookkeeping, angel investors, creating a corporation, and legal requirements are just a few of the many topics you’ll find here.


Streamline the day to day by creating systems that create consistent product and service offerings, as well as save you time and money.


Traditional print advertising or online marketing? PR? Web and Social Media? Craft a marketing plan by using the right media to find your target customer.


Learn techniques and strategies that will help you win more business. Integrate your marketing plan with your sales plan. And more…

Real Business Owners

Real business owners share their experiences, insights, and the resources they found helpful when starting up their own businesses.

Home » Real Business Owners, Travel

Real Business Owner: Lisa Malachowsky, Dive N Ride Adventures

Submitted by on January 5, 2013 – 3:25 amNo Comment
Dive N Ride Adventures Owner Lisa Malachowsky

Small Business Owner Lisa Malachowsky

Meet Lisa Malachowsky, owner of Dive N Ride Adventures, a small business dedicated to providing exciting adventures for scuba divers and motorcyclists.

What’s the name of your business?

Dive N Ride Adventures

What business/industry are you in?

I’m in the business of creating FUN for people. I work with motorcyclists who are scuba divers, scuba divers who are motorcyclists, scuba divers and motorcyclists — all out looking for adventure.

What’s your web address?


What made you want to launch your own company?

Finding kindred spirits who are passionate about my favorite two sports and the lack of forums and other internet spaces that recognize the synergy.

What was your biggest hurdle you discovered when launching your business?

All of the types of social marketing and communications that could be done to promote a business – choosing the right ones and spending the right money!

What was easier than you expected?


Did you write a business plan? Why or why not?

I didn’t write a business plan on paper, but there is one in my head. I expect to write one when I need to start ramping up the dollars involved in operations to the 10’s of thousands.

What’s the one thing you wish you’d known before starting your business?

How to find the silver bullet that brings customers to me.

What services would you highly recommend outsourcing?

Anything that brings you undue stress and you can afford to outsource without losing the quality.

What tasks do you think every business owner should do for themselves?

Some amount (if not all) of your customer interactions.

What online resources did you find helpful?

SCOREirs.gov, Facebook, LinkedIn

What piece of advice would you like share with someone looking to start a business today?

Have a person in your life that will let you vent, share or just talk to when the going gets hard….don’t do it completely alone!!

Would you like to see your small business featured here and help small businesses like yours at the same time! Share your start-up experiences with the readers of 321Launch.biz.

Written by

Leave a comment!

Add your comment below, or trackback from your own site. You can also Comments Feed via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.