Real Business Owner: Lisa Malachowsky, Dive N Ride Adventures
Meet Lisa Malachowsky, owner of Dive N Ride Adventures, a small business dedicated to providing exciting adventures for scuba divers and motorcyclists.
What’s the name of your business?
Dive N Ride Adventures
What business/industry are you in?
I’m in the business of creating FUN for people. I work with motorcyclists who are scuba divers, scuba divers who are motorcyclists, scuba divers and motorcyclists — all out looking for adventure.
What’s your web address?
What made you want to launch your own company?
Finding kindred spirits who are passionate about my favorite two sports and the lack of forums and other internet spaces that recognize the synergy.
What was your biggest hurdle you discovered when launching your business?
All of the types of social marketing and communications that could be done to promote a business – choosing the right ones and spending the right money!
What was easier than you expected?
Did you write a business plan? Why or why not?
I didn’t write a business plan on paper, but there is one in my head. I expect to write one when I need to start ramping up the dollars involved in operations to the 10’s of thousands.
What’s the one thing you wish you’d known before starting your business?
How to find the silver bullet that brings customers to me.
What services would you highly recommend outsourcing?
Anything that brings you undue stress and you can afford to outsource without losing the quality.
What tasks do you think every business owner should do for themselves?
Some amount (if not all) of your customer interactions.
What online resources did you find helpful?
What piece of advice would you like share with someone looking to start a business today?
Have a person in your life that will let you vent, share or just talk to when the going gets hard….don’t do it completely alone!!
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