Rebranding Your Small Business: 4 Tips to a Fresh Start
Making the decision to rebrand your small business doesn’t mean that your efforts to promote your business or product have gone unnoticed or have failed. Sometimes ventures get a bit outdated or you just may need to adjust your strategy to give your small business that much needed competitive advantage. Whatever the situation is, if your company is at a stalemate, it might be time to place rebranding as at the top of your priority list.
Here are four tips to rebrand like a professional:
1). Study Your Competition: There is no such thing as too much research. Observe your competition’s strengths and weaknesses. By doing this you can compare what your small business can do to improve your own marketing strategies.
2). Solicit Feedback: In order to rebrand your small business, you should always ask for the opinions of others. Talk to your customers, associates and local community; what do they think of your small business? Sort through the feedback and prioritize ideas that are important in taking your small business to the next level.
3). Define Your Goals: Once you’ve done your research on competitors and have solicited feedback, take that information and determine what your new focus should be. Rebranding should consist of clearly defined goals that are attainable and measurable.
4). Get the Word Out: After deciding to make this dramatic change for your small business, the best thing to do is to communicate that change to everyone. Your venture into rebranding your small business should be shared with your colleagues, customers, vendors and all other parties involved. Strive to broadcast your new brand through all of your communication channels whether verbal or written.
Rebranding your small business can seem like an intimidating task, but with research, defined goals and clear communication channels,[ your venture into a fresh new brand may not be as daunting as it seems. Has your company ever considered rebranding as a strategy? What are some experiences you’ve had during the process? If so, please comment with your tips for success below!
Photo Credit:R/DV/RSWritten by Erika Taylor Montgomery
Tags: marketing, rebranding, small business