6 Steps to Revitalize Your Marketing Plan with Fresh Ideas
Relying on the same marketing strategies time after time can get stale, boring and predictable. If it’s time to inject your marketing plan with something fresh and new, keep reading for six steps to embrace your creativity and breathe life into your strategy.
6 Ways to Add New Ideas to Your Marketing Plan
Here are 6 steps to add your new, creative ideas into your company’s marketing plan:
- Keep a list. As you go about your day, write down new ideas that pop into your head. Write down any and all new ideas that come to mind, even if you can’t see a connection to your marketing plan right away.
- Review your list. Do any of your new ideas stand out? Can you think of ways to relate them to your business’ marketing plan? Don’t be afraid of something that may seem outside of the box. New and creative approaches may seem crazy at first, but are often worth considering.
- Prioritize.Which ideas do you want to try first? It’s much better to try one new approach at a time. You want to do it well and really take the time to see how it works rather than split your focus between numerous ideas you don’t have the energy and resources for.
- Set a goal. What do you hope to achieve with your new idea? And by when? Make sure the goals you set for yourself are SMART: Specific, Measurable, Attainable, Relevant and Timely.
- Create a plan of attack. How will you put your new idea into motion? What tactics will you use as you implement it into your marketing strategy?
- Evaluate. After a reasonable amount of time (likely 6 months to a year), consider how the new strategy went. Was it a successful part of your marketing strategy? Is there something you should change about it and try again?
Slowly work your way through your list of new ideas, and keep track of the ones that work well and ones that don’t. Implementing new tactics into your business’ marketing one at a time will allow you to regularly breathe fresh life into your plan and prevent your public relations strategy from getting stale.Written by Erika Taylor Montgomery
Tags: marketing tips