Small Business Strategy: Set Your Business Apart
Many small business owners have difficulty explaining how their company is different from the competition. Can you succinctly explain what makes you different from others in your industry? Try creating a tagline and elevator speech for your small business; it’s a great way to figure out how to distinguish yourself from similar organizations.
How to Create a Tagline
When creating a tagline for your small business, start by thinking about what your company stands for and what makes you unique from other businesses. How are you different? What are your organization’s goals? Brainstorm different words and phrases that you want people to think of when they think of your small business. Ask family or friends for help if you get stuck.
After you brainstorm, start playing around with the words and phrases on the list. Put together a list of potential tagline ideas, and then come back to them later with fresh eyes after letting them sit for a while. Remember to keep it simple, short and descriptive. As eHow recommends, “Look at your competition and analyze how they use marketing taglines to promote their top products. Determine what makes their taglines work — how they use emotion, humor, irony, and literary devices such as alliteration to create memorable taglines. The idea isn’t to copy the competition, but rather to spark some original creative ideas of your own.”
How to Create an Elevator Speech
Developing an elevator speech for your small business is an important step in being able to explain your small business to people you meet via networking events, business mixers and anywhere else you have a chance to tell others about your company. Start by explaining the services/products you provide to your customers and why people should choose to do business with you as opposed to another business. Once you’ve come up with some ideas, including what makes your company unique, put together a statement that you can practice to be able to share on the spot. Practice makes perfect, so make sure you practice it over and over until you can repeat it clearly and confidently to whomever you end up talking to. Keep in mind that your elevator speech should be only :30 to :60 seconds long, so you need to keep it concise as well.
A strong tagline and elevator speech are great ways to be confident in your ability to share what makes your small business unique from others in your industry. Need a hand getting started? Three Girls can help!
Three Girls Media & Marketing Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. I offer a complimentary 30-minute phone consultation and can answer your questions and discuss your specific marketing needs. Email me today at Info@ThreeGirlsMedia.com to arrange yours!
Image Credit: Kevin DooleyWritten by Erika Taylor Montgomery
Tags: elevator speech, small business