Social Media Management: 3 Rules for Success
If you are going to be successful on social media, it is important to be on more than one channel; your business needs to be on the right platforms and learn the right way to interact with fans and followers. With the great success social media can bring, there are also responsibilities to take into consideration. Here are some rules to remember for social media management success.
3 Lessons in Social Media Management
- Social Media is Public
This is something that should go without saying, but your social media accounts are out in the open for all to see. This goes for current customers, potential customers, employees and anyone else who has access to the Internet. What you post, no matter how fast you delete it, will live on forever thanks to re-posts and screen shots. Brands and companies of all sizes have had their reputations ruined because of poor social media conduct. Remember to think before you post.
- Content Consideration
Do you know who your audience is? This is very important to what you share. Articles, memes and videos are wonderful to post, but make sure they are appropriate for your audience. If you find something you want to share, consider whether it is something that reflects your business appropriately, or if it’s better suited for your personal accounts.
- Pause Before you Send
Have you ever read a celebrity’s or brand’s feed and found a delusional rant against something? Maybe you have seen a Twitter fight that brought everyone down? Well, that is a danger of social media. As mentioned above, your posts are public and anything you say is open for all to view. If you have a tendency to let your thumbs run away from you, take a second to think before you hit send. Is it really worth the embarrassment or hassle to go back and forth with someone who wants nothing more than just that, a back and forth?
Using social media for your business has the ability to reach more customers than traditional marketing techniques, but also comes with responsibilities. How does your business handle social media management? What other advice would you share to maintain reputable accounts?
Written by Erika Taylor Montgomery
reputation management, Social Media, social media management