Social Media Management: 5 Tips for Success
Does social media management play a role in your company’s marketing plan? If you aren’t spending time focusing on social media, you’re missing potential business! But how do you go about managing various social channels for your company? It takes more than just visiting Facebook once in a while and posting a link. Get serious about social media management by following these 5 steps:
5 Steps to Social Media Management Success
Step 1: Decide how frequently you’re going to post. It’s important that you set a realistic goal for yourself. It is recommend at least 3 times a week for any social media channel, but if you have time for even more posts (as often as twice a day) then that’s even better. Regardless of how often you update your social networks, remember the 80/20 rule: 20 percent self-promotional and 80 percent that provides something of value to your followers.
Step 2: Research hashtags and keywords. Before you even start writing updates, it’s important to know what words you want to include in your posts so you’re more visible to potential followers. Go to Twitter and look at what’s trending (in the left-hand column) so you can incorporate anything that is a natural fit with your business. If you notice a hashtag like #TBT (Throwback Thursday), think about how you can tie in your company’s updates. Spend some time searching for keywords on Google AdWords so you know what words and phrases will help improve your SEO. It takes some time and diligence, but it’s worth it!
Step 3: Consider upcoming holidays. Consider the time of year and any holidays coming up that you want to mention, such as fall in general or Thanksgiving. Even if your business isn’t directly tied to a national event, posting an update about it can be a fantastic way to engage with your followers.
Step 4: Write your updates & schedule them out. Once you know what words you want to include and any noteworthy dates you want to mention, start writing your updates! We recommend sitting down and writing out a week’s worth of updates at a time so you don’t have to worry about coming up with new content every single day. Plus, once you’ve taken the time to write them out, you can use a program like HootSuite to schedule them out, meaning you have one less thing to worry about!
Step 5: Monitor for engagement with followers. The last step is important not to forget about: monitor your social media networks for engagement! If someone asks a question on your Facebook page, you want to answer in a timely manner. If someone mentions you in a Twitter update, respond in a helpful way. Remember, a key element of social media is being SOCIAL – it’s all about interacting with your followers!
Setting up a Facebook or Twitter account is just the first step in managing and setting up a social media marketing campaign. To have success remember to: decide how frequently you’re going to post, research keywords and hashtags, consider upcoming holidays, write updates and schedule them out and finally, monitor fan engagement.Written by Erika Taylor Montgomery