Featured Articles »

November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

Read the full story »
Finance & Legal

Raising capital, bookkeeping, angel investors, creating a corporation, and legal requirements are just a few of the many topics you’ll find here.

Operations

Streamline the day to day by creating systems that create consistent product and service offerings, as well as save you time and money.

Marketing

Traditional print advertising or online marketing? PR? Web and Social Media? Craft a marketing plan by using the right media to find your target customer.

Sales

Learn techniques and strategies that will help you win more business. Integrate your marketing plan with your sales plan. And more…

Real Business Owners

Real business owners share their experiences, insights, and the resources they found helpful when starting up their own businesses.

Home » Erika Taylor Montgomery, Facebook, Social Media

Social Media Marketing: Getting “Likes” on Facebook

Submitted by on December 31, 2014 – 10:00 amNo Comment
How do you get Facebook “likes?”

How do you get Facebook “likes?”

Your company is brilliant, but do your Facebook fans know that? You’ve developed a great social media marketing strategy and content that you believe will get likes and lead to new followers. But for some reason your page doesn’t reflect the interaction you had hoped for. What’s going on? Here are 5 mistakes you might be making when it comes to acquiring Facebook likes.

5 Social Media Marketing Mistakes on Facebook

  1. You ask weak questions

Asking Facebook fans questions that are trivial doesn’t inspire someone to take the time to respond. Ask questions that are meant to engage fans in conversation and watch the comments stack up. Have fun with the dialog and the likes will soon follow.

  1. Your page isn’t relevant

Facebook is meant to be used in real-time and your posts should reflect what’s going on right now. Mention an upcoming holiday, special event or news item that fans are excited about and can relate to.

  1. You don’t reward your Facebook fans 

Let’s be honest – most people become a fan of a business page to score insider deals or perks from the company. Create a contest every now and then that followers can enter and keep them posted on the results.

  1. You believe words speak louder than pictures 

Yes, you have up to 5000 characters to use per post on Facebook, but in no way does that mean you should use them all. Everyone loves an excellent visual aid or even a link to a viral video. Tease your audience with some words and let the pictures do the rest.

  1. It’s all about you 

A company Facebook page should be dedicated to providing your fans with interesting and entertaining tidbits, business and product information, not a place for your own personal views and opinions. While followers appreciate company news and updates, limit those posts to important and exciting events and be sure they don’t make up more than 20% of your content. The addition of a recent blog post you wrote for your company’s website, a new employee or a recent award are acceptable self-promotional posts; anything else should be saved to your own personal Facebook page.

These are just a few ways businesses can improve their Facebook likes. What have you found to be successful? We’d love to hear about it!

Photo Credit: Wikimedia Commons

Written by Erika Taylor Montgomery
Tags: ,

Leave a comment!

Add your comment below, or trackback from your own site. You can also Comments Feed via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.

UA-36862816-1