Social Media Marketing on Pinterest
Ever since Ben Silbermann introduced it in early 2010, Pinterest has been America’s social media marketing sweetheart. This social network allows people to create virtual boards which users are able to “pin” images and videos to. The images and videos can then be “repinned” by followers of each user. Although Pinterest is filled with pictures of wedding bouquets and cuddly kittens, don’t be fooled; the site also contains a business section that can be just as interesting (and much more useful).
Businesses are thriving from using Pinterest as part of their social media marketing plan. Pinterest began with 5,000 users and now receives 1,090 visits from users every minute. This highly popular and continuously growing social network offers companies the opportunity to increase sales and monitor what their customers want.
Once a business decides to create a profile on Pinterest, the first thing to do for social media marketing success is to get creative. The profile should contain information about the company (its goals, cause, the website address and tons of relevant pictures).
Next, create boards for your pins – a step-by-step process is shown here. The key to creating inspiring and memorable boards is by doing research. Everything that is trending on Pinterest is what people are interested in seeing. Search recently pinned items or browse well-liked boards of other companies (this is also a way to keep an eye on the competition) to get ideas for your business’ social media marketing strategy.
The more creative a company can be when creating their boards and pins, the better. Pinterest users should be attracted and compelled to click on the images and videos that are pinned. Each pin should lead them to a source page (a company blog or main website). This action is crucial for social media marketing since it not only sends more traffic to a business website, but it encourages users to take interest in your product (and hopefully “repin” the information).
Pinterest offers businesses a chance to add a “Pin It” icon on their website as well. See how Pinterest can benefit your company today.
Special Offer: Three Girls Media & Marketing Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs. Contact us today to arrange yours!
Photo Credit: mkhmarketing.wordpress.comWritten by Erika Taylor Montgomery
boards, company, Pinterest, social media marketing