Social Media Marketing Pitfalls- How to Protect Your Small Business
Not unlike the 80’s Atari game Pitfall, navigating the world of social media marketing can be incredibly difficult. In the game, there are many hazards: pits, quicksand, fire and crocodiles. In the world of social media your small business has to watch out for equally scary dangers. Many businesses fall into one of these 4 social media danger zones. Here’s what they are and how to avoid them:
Social Media Marketing Pitfall #1 – Lack of Time and Budget for Social Networking Activities
Using social networking platforms for your small business does not have to be expensive or time consuming. Many small business owners spread themselves too thin by trying to use every platform. Updating every account and posting content to all of them can be exhausting. Instead, research and target one or two social networking sites that will create the best connections to your customers. Expand when you can, but mastering one platform is essential to growth.
Don’t be afraid to outsource the work to professionals either so you can stay focused on what it is you do best – running your business. Three Girls Media offers cost-effective social media management for small businesses.
Social Media Marketing Pitfall #2 – No Customer Engagement
Social networking – ‘Social’ is in the name. These platforms are a great tool to build relationships with customers. Try to engage your customers by getting them started in a conversation, rather than simply broadcasting about yourself. At Three Girls, we recommend that our clients follow the 80/20 rule – 20% of the content should be self-promotional, 80% should be fun, interesting, educational content that’s related to your business. This allows for much more customer engagement, and a much more interesting page.
Social Media Marketing Pitfall #3 – Over-Sharing
Over-sharing poses a huge risk for potential security issues. Many hackers are targeting employees on social media who post information about themselves and their jobs online, according to The Wall Street Journal. Protect yourself from this by reminding employees of social media etiquette and possibly creating rules for what can and cannot be said about the company they work for.
Social Media Marketing Pitfall #4 – No Social Networking Plan
Small business owners need to be strategic and focused about how they use social media. Don’t jump into it without clear goals of what you hope to accomplish. Goals should include everything from the type of content you’ll post to how frequently updates will go out. Write down your desired results and clearly fill in the complete profile on each platform to reinforce your brand. A dysfunctional and disorganized profile and site is not only an eye-sore but is also a poor reflection on your business and who you are as a business owner.
Remember, while social media can be a great tool, it’s easy to fall into these danger zones and end up wasting valuable time. How have you successfully managed your company’s social media? What tips would you share?
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Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California’s Silicon Valley with a team in the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
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Photo Credit: @joefoodieWritten by Erika Taylor Montgomery
Erika Taylor Montgomery, Hazards, Pitfall, Social Media