Social Media Marketing
Having a comprehensive social media marketing plan for your small business is important. Social media has become one of the most effective and cost effective ways to promote your business. While signing up for accounts and asking someone to manage them is a step towards success, these three tips will help you better understand what it takes to be successful on the different social media platforms.
3 Tips to Boost Social Media Marketing at Your Small Business
1. Timing is everything: If you find that your social media posts get more engagement certain times throughout the day, you might be right! Believe it or not, nearly every social media site has a prime time of posting you can leverage to increase engagement with your audience. Be sure to take into account time zones if your business operates internationally, ensuring you reach clients across the globe. New programs are being created to help with scheduling posts. Sites like HootSuite allow you to schedule content prior to publishing, omitting the need for someone to be on standby waiting to post.
2. Clever Content: Having content that is informative about the products or services offered by your small business is vital for successful advertising; but having social media content that is witty, clever and relatable will keep your target audience coming back for more! When creating content for your company, think about the social media posts you are personally likely to engage with and why you’re more likely to respond to certain types of posts. The most successful posts are ones that are relatable, sharable and include images or videos. While they all don’t have to be rolled into one post, including these different variables makes for better content.
3. Rules of Engagement: Clever content will get noticed, but having your target audience engage in conversation will allow you to develop relationships with past, current and future customers. Be sure to ask your followers for their input or feedback in the comments. Being relatable and personable is what drives consumer relationships and can truly help your social media marketing plan succeed!
Creating the perfect social media management campaign can be difficult if you have limited technology or writing experience, but that doesn’t mean your business can’t have an awesome social media marketing plan! Use these tips and over time you will become a social media marketing pro for your small business.
Photo Credit: Pixabay
Written by Erika Taylor Montgomery
content, marketing campaigns, social media platforms