Social Media Platforms: Don’t Blend Facebook and Twitter
At first glance, linking Facebook posts to your Twitter feed seems like the best idea. It’s a quick shortcut that allows you to have content on both platforms and makes social media management, well, manageable. But as most of us know, taking the shortcut just because it’s easy doesn’t mean it’s the best route. In this case, just say no! This type of social media management can wreak havoc on your company reputation. Remember these three reasons to not link Facebook and Twitter posts to each other.
Social Media Platforms: 3 Reasons to Keep Facebook and Twitter Separate
- It Makes You Look Fake
If a customer is following both your Facebook posts and tweets and receiving the exact same information, there is one word that is probably going to pop into their head: robot. They’ll start to think that everything is automated and that you simply have no social media management skills. Duplicate content also comes across to followers of both platforms as spam.
- It Makes You Look Uneducated…
… In social media that is. Twitter and Facebook are two completely different animals and need to be treated as such. Facebook posts are allowed 5,000 characters. Twitter gets 140. Take advantage of being able to write a lengthy post on Facebook and use brevity and hashtags on Twitter.
- It Makes You Antisocial
Social media should be social! If all Facebook posts are automatically posted to Twitter, engagement and interaction goes way down. Twitter was created to reach customers faster and in real time. Don’t cheapen that valuable asset to save yourself a minute or two. Take a moment, a couple times a day, to actually log onto Twitter and be social, or use a service like HootSuite to automatically post unique content to each platform
There is a time and place for social media management shortcuts, but linking Facebook posts with Twitter is not the way to go. Try to separate the two and see what happens; I bet you’ll be impressed with the results.
Photo Credit: Strategexe
Written by Erika Taylor Montgomery
Erika Taylor Montgomery, Facebook, Social Media, Twitter