Social Media Statuses are Important
Entrepreneurs who are on their way to creating a startup need to be aware of the value in social media marketing, and this includes posting current statuses on social networks for fans and potential clients. Startups who post status updates on social media sites like Facebook, Twitter, LinkedIn, Pinterest and Google+ can effectively market to a mass audience at a very low cost. Getting in the social media game early will pay off. Posting status updates offers quite a few benefits for your company (other than saving it money).
Make Your Business Relatable
Statuses can add a human touch to the robotic world of social media, especially for entrepreneurs and startups. People are interested in following a company from its beginnings and then seeing it succeed. Some great statuses for new, up and coming businesses are to those that focus on employees and the company’s journey. Updates that are centered around a staff member or milestone can prompt the public to be intrigued about who your company is, what it values and represents, and its goals. This tactic can make people feel more connected to your startup and the entrepreneurs who are a part of it.
Although you want to keep followers informed with status updates, make sure not to only post about your company. Only 20% of your statuses should be self-promotional. The other 80% should be helpful information in the form of articles, tips & tricks, quotes, images, videos and other content that can be related to your industry, but not directly about your business. Fans want to be kept abreast of what’s happening at your company, but more importantly, they want to feel that a page is providing them with valuable information that’s engaging.
Grow Your Business
Posting statuses about what your company is working on, the products and services that your company offers, a breakthrough your company had during a team meeting, etc. are also appropriate to post (besides referring to your staff). If you don’t market your company, or explain what it does/why people need it, then its products and services won’t sell. The public should be drawn in by your statuses. They should increase awareness about your startup and open the door for the news to be spread via the social media platforms that your company markets on.
Grow your startup by posting status updates on a regular basis. They are the component that all new businesses should use to effectively promote themselves on social media.
Photo Credit: bayuediputroWritten by Erika Taylor Montgomery
entrepreneurs, Social Media, startup, statuses