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Home » Blogging, Erika Taylor Montgomery, Small Business, Social Media

Social Media: The Value of a Podcast

Submitted by on July 29, 2015 – 10:00 amNo Comment
How could a podcast benefit your business?

How could a podcast benefit your business?

Podcasts are often overlooked on social media. Facebook and Twitter thrive by allowing users instant access. Podcasts are more like traditional media in that they’re long format and slower to update. In this case, long format and slower updates are good things – if you know your audience. Think of all the people driving to work or going on their daily run who are listening to the radio or their iPod.  Podcasts are a great way to connect with these people. Fortunately, it’s fairly easy to create a successful podcast.

3 Tips for Creating a Podcast

  1. Get the Equipment

This is pretty obvious. Still, explore your options; there are a number of routes you can take. The cheapest option is to use your computer’s built in microphone or to buy one; a decent model costs around $30. Next, you’ll need some kind of editing software. Again, you can get this for free by using Audacity. For businesses, however, it’s worth paying a little more to use Adobe Audition.

  1. Create Interesting Content

Podcasting is a niche-heavy form of social media. iTunes currently has over 250,000 different podcasts. It’s a crowded market, but the best podcasts survive by knowing their audience and giving them relevant material. If you want to drive business to your company, focus more on issues related to your field than on yourself. If you’re a restaurant owner, talk about different recipes or food history. Podcasts allow you to delve deeper and connect to your audience in a way other forms of social media can’t. Be mindful; the average attention span for an adult is somewhere around eight seconds. Grab their attention quickly and keep it short (5 to 20 minutes) without diminishing quality.

  1. Advertise

Use other social media sites to promote your podcast. Make sure to tag your podcasts and upload them to different directories like iTunes. Visit different sites on the web that pertain to your topic. A groomer, for example, could visit pet forums and make an announcement. Finally, join a podcasting community. A group of like-minded folks will have different insight and tricks to share.

Social media isn’t a one size fits all experience. Some people want more than Facebook and Twitter can offer. A well thought-out, content heavy podcast fills a need and has the potential to drive traffic to your business.

Written by Erika Taylor Montgomery
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