Social Networking Sites for your Business
New social networking sites are popping up all over the Internet and more are focusing on different audiences than before. Older social media sites such as Facebook and Twitter target everyone. Everyone can create an account and utilize the platforms for their own personal uses. The latest trend you should know about is niched social media networks. Niched social media sites are going after the needs and interests of specific groups and remain focused on those interests. Here are three new niche social platforms your brand should check out.
3 Niched Social Media Network’s
1. Inbound – If you are a marketer looking to get your content noticed, this may be one of the best-niched social networking sites for you. Inbound.org enables anyone with a Twitter account to register for the site, submit content and participate in conversations through comments. Inbound.org is a “for-fun partnership” between the CEO & Co-founder of SEOmoz and the CTO & Co-founder of Hubspot. The site encourages participation, but Inbound.org does have a set of community guidelines that users must follow, including no spam. If the rules are not followed you will be banned from the site. Tweets come from around the world, so if your brand is looking to spread the word about something, this could be the place to start.
2. Glipho – If you’ve started a blog but can’t seem to get it going, Glipho.com could be the niche network for you. It differs from the traditional blogging model by combining blog platforms with a social network approach, encouraging interaction and promising its writers easy promotion for their content. Glipho is similar to platforms like Blogger and Tumblr, but it simplifies sharing and handling the SEO for original content. It also spotlights content via features like Trending Articles, and it enables users to build their own personalized content feeds by following writers and topics of interest. It helps to build your online community.
3. Adly – Is your business looking for a celebrity endorsement? Then Adly.com maybe the niched social media network your company is looking for. It skips the complicated endorsement contract to connect brands directly with a relevant star or influencer. Adly goes beyond the “pay-per-tweet” model with arbitrary sponsored messages, instead encouraging real dialogues by a celebrity with their followers. It also tracks the reactions and behaviors of consumers to target them more precisely, and is a more efficient optimization model.
So why should your business care about niche marketing? These new social media platforms may better target the types of potential customers your brand is looking for. One important thing to remember is that it takes a lot more than registering on these sites for them to work; you must be engaged in the process in developing your marketing success.
Have you tried these niched social networking sites? If not, what are your favorite sites that we should try?
Photo Credit: MySign AGWritten by Erika Taylor Montgomery
Erika Taylor Montgomery, networking, Social Media