Featured Articles »

November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

Read the full story »
Finance & Legal

Raising capital, bookkeeping, angel investors, creating a corporation, and legal requirements are just a few of the many topics you’ll find here.

Operations

Streamline the day to day by creating systems that create consistent product and service offerings, as well as save you time and money.

Marketing

Traditional print advertising or online marketing? PR? Web and Social Media? Craft a marketing plan by using the right media to find your target customer.

Sales

Learn techniques and strategies that will help you win more business. Integrate your marketing plan with your sales plan. And more…

Real Business Owners

Real business owners share their experiences, insights, and the resources they found helpful when starting up their own businesses.

Home » Blogging, Erika Taylor Montgomery, Social Media

Social Networking Sites for your Business

Submitted by on September 10, 2014 – 10:00 amNo Comment
What sites are you on?

What sites are you on?

New social networking sites are popping up all over the Internet and more are focusing on different audiences than before. Older social media sites such as Facebook and Twitter target everyone. Everyone can create an account and utilize the platforms for their own personal uses. The latest trend you should know about is niched social media networks. Niched social media sites are going after the needs and interests of specific groups and remain focused on those interests. Here are three new niche social platforms your brand should check out.

3 Niched Social Media Network’s

1. Inbound – If you are a marketer looking to get your content noticed, this may be one of the best-niched social networking sites for you. Inbound.org enables anyone with a Twitter account to register for the site, submit content and participate in conversations through comments. Inbound.org is a “for-fun partnership” between the CEO & Co-founder of SEOmoz and the CTO & Co-founder of Hubspot. The site encourages participation, but Inbound.org does have a set of community guidelines that users must follow, including no spam. If the rules are not followed you will be banned from the site. Tweets come from around the world, so if your brand is looking to spread the word about something, this could be the place to start.

2. Glipho – If you’ve started a blog but can’t seem to get it going, Glipho.com could be the niche network for you. It differs from the traditional blogging model by combining blog platforms with a social network approach, encouraging interaction and promising its writers easy promotion for their content. Glipho is similar to platforms like Blogger and Tumblr, but it simplifies sharing and handling the SEO for original content. It also spotlights content via features like Trending Articles, and it enables users to build their own personalized content feeds by following writers and topics of interest. It helps to build your online community.

3. Adly – Is your business looking for a celebrity endorsement? Then Adly.com maybe the niched social media network your company is looking for. It skips the complicated endorsement contract to connect brands directly with a relevant star or influencer. Adly goes beyond the “pay-per-tweet” model with arbitrary sponsored messages, instead encouraging real dialogues by a celebrity with their followers. It also tracks the reactions and behaviors of consumers to target them more precisely, and is a more efficient optimization model.

So why should your business care about niche marketing? These new social media platforms may better target the types of potential customers your brand is looking for. One important thing to remember is that it takes a lot more than registering on these sites for them to work; you must be engaged in the process in developing your marketing success.

Have you tried these niched social networking sites? If not, what are your favorite sites that we should try?

Photo Credit: MySign AG

Written by Erika Taylor Montgomery
Tags: , ,

Leave a comment!

Add your comment below, or trackback from your own site. You can also Comments Feed via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.

UA-36862816-1