Social Networking Sites & SEO: 4 Mistakes to Avoid
When it comes to Search Engine Optimization (SEO), everyone wants their content to show up first on search engines. Being on the top of a search result is the best way to gain clicks and attract readers. What most people don’t know is that there are serious errors that can hurt your SEO credibility. Avoid these four mistakes from Inc. to stay on the top of search engine results.
4 Social Networking Mistakes to Avoid
- Duplicate content
Google hates seeing identical content on multiple social networking sites and business websites. It is critical that you do not copy and paste any identical content across your website pages, even if the content is relevant on both occasions. Introduce the same content differently to have a fresh perspective on the different social media sites.
- Keywords in Anchor Text
Believe it or not, Google is knows when you’re trying to boost your SEO points in an unnatural way. The secret to ranking high on Google is getting other quality social networking sites to link back to your own. When you over use keywords in anchor text (the blue underlined hyperlink text), this looks sketchy. For example, say you are a candle company who wants to rank high for the keyword phrase, “Pumpkin spice candles.” Don’t have a bunch of blogs posts with the phrase, “They have pumpkin spice candles here.”
- Leaving Keywords Out of URLs
This may seem obvious but so many companies forget about this incredibly effective SEO effort. Make your URLs keyword rich to rank higher on searches. For example, instead of www.threegirlsmedia.com/blog/4576, write http://www.threegirlsmedia.com/2013/11/14/business-blog-how-to-tell-people-about-it/. Tools such as WordPress allow you an option to include keywords in the URL.
- Buying Links
Google engineers know when you’re trying to beat the system. It used to be that you could post relevant content and then buy blogs or social networking sites with the anchor text you needed. Don’t do it. Instead, simply post rich, original and creative content that is abundant with information that a user is looking for.
Know any other SEO dangers? Tell us in the comments below!
Photo Credit: Pixabay
Written by Erika Taylor Montgomery
GOogle, SEO, social networking