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November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

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Articles tagged with: Erika Taylor Montgomery

Media Relations: 3 Ways to go Above and Beyond

April 20, 2016 – 10:00 am |

Great relationships between businesses and the media can be tricky to manage. Journalists are short on time so tactics like perfecting your pitching strategy or sending newsworthy press releases are good ways to meet their needs. Here are 3 …

Facebook Advertising Guide: 4 Steps to Using Promoted Posts

April 6, 2016 – 10:00 am |

Have you considered Facebook advertising for your business? If you have an advertising budget, even a small one, Facebook ads are definitely worth the investment.
What Type of Facebook Ads?
There are a couple of different options when it …

Effective Communication: 3 Tips for Choosing a Font

March 30, 2016 – 10:00 am |

Effective communication is more than just speaking clearly; every aspect of your brand’s identity must be considered. The typeface on materials you distribute should help customers better understand who you are. While you may be limited in font …

Twitter & The Small Business

March 23, 2016 – 10:00 am |
Twitter & The Small Business

One of the most popular social media platforms is Twitter. The 140-character messaging site allows for users to send out updates and communicate with others they follow or want to share with. Outside of personal …

Social Media Marketing: Understanding Twitter Limits

March 16, 2016 – 10:00 am |

Twitter is a great social media marketing tool that allows individuals and businesses to reach a vast online audience. In addition to knowing how to create great posts that get people talking, it also can benefit you to …

3 Reasons to Engage in Content Marketing During the Holiday Season

December 2, 2015 – 10:00 am |

Content marketing is something that can place your business ahead of your competitors. As the holiday season forges on, customers of all backgrounds are increasingly being subjected to streams of sales pitches and discount advertisements. …

Email Marketing: 5 Essentials of an E-Newsletter

November 25, 2015 – 10:00 am |

Is email marketing part of your business’ public relations strategy? Email newsletters, or e-newsletters, are a fantastic way to keep your business top-of-mind and provide another way to keep in touch with your contacts. Plus, …

3 Email Marketing Faux Pas

November 12, 2015 – 10:00 am |

Chances are that whenever you check your email, many of your messages aren’t check-ins from your friends. Instead, the bulk of your inbox consists of email marketing messages. While productive for many businesses, there are some …

4 Steps to Increase Traffic to Your Website

October 28, 2015 – 10:00 am |

You have a well-designed website, a solid product and a great business plan. How do you drive traffic to your website and turn those clicks into sales? There are many ways to increase traffic to …

4 Tips for Business Owners on YouTube

October 21, 2015 – 10:00 am |

YouTube is not just for home movies and music covers; it is a great way for business owners to gain a meaningful following of online subscribers. Using a YouTube channel can help with your brand’s online reputation. …