Featured Articles »

November 19, 2014 – 9:55 am | One Comment

Google Plus has become the newest leader for small business and social media marketing. The new social media platform offers advantages that Twitter and Facebook cannot, but how do you know what to do or …

Read the full story »
Finance & Legal

Raising capital, bookkeeping, angel investors, creating a corporation, and legal requirements are just a few of the many topics you’ll find here.


Streamline the day to day by creating systems that create consistent product and service offerings, as well as save you time and money.


Traditional print advertising or online marketing? PR? Web and Social Media? Craft a marketing plan by using the right media to find your target customer.


Learn techniques and strategies that will help you win more business. Integrate your marketing plan with your sales plan. And more…

Real Business Owners

Real business owners share their experiences, insights, and the resources they found helpful when starting up their own businesses.

Home » Archive by Tags

Articles tagged with: public relations

7 Questions to Ask When Hiring a Public Relations Firm

March 9, 2016 – 10:00 am |

Need help getting the word out about your business? It’s easy to do a Google search for “public relations firms,” but how do you know which ones are worth partnering with?
Unfortunately, not all public relations …

3 Public Relations Lessons from Direct Mail

June 24, 2015 – 10:00 am |
Stack of letters.

Have you ever received unsolicited marketing postcards in the mail and tossed them out immediately? What about the ones that really drew your attention? I bet you didn’t throw those away nearly as quickly. Direct …

Public Relations – 3 Steps for Small Business

July 9, 2014 – 10:00 am |

The world of small business is a special one. It is filled with leaders, entrepreneurs and visionaries. The beautiful thing about small business is the opportunity and enormous room for growth. The key to this expansion is …

Create Content that Goes Viral

December 25, 2013 – 10:00 am |

With the rising popularity of sites such as BuzzFeed and Mashable, it’s no secret that viral content has taken over. Many businesses are pining for their content to be the next big thing for thousands …

Publicity 101: How to Maintain Positive Relationships with Reporters

December 11, 2013 – 10:00 am |

Publicity is an art that takes practice, patience and a large amount of follow up. With these requirements, it is absolutely essential to foster positive relationships with those whom you work with. One of the …

Writers Block: Taking the Pressure Off

October 30, 2013 – 10:00 am |

Writers block is a normal occurrence for any content creator. Your writing ability can be negatively affected for a multitude of reasons: lack of sleep, too much stress, not enough time, or the always-untimely lack …

Public Relations Strategy: Your Small Business Blue Print

October 2, 2013 – 10:00 am |

Public relations may seem like an intimidating term for any new small business looking to promote their product or service. If you are a small business looking to publicize your efforts, this element of marketing …