Thank You Notes: Let’s Revive the Trend
In today’s world, email has eclipsed the use of snail mail. With that, the use of personal touches has diminished. One small touch came in the form of thank you notes. Thank you notes are a little gesture, but can show great appreciation for colleagues or business contacts which can leave a lasting impression.
Here are 4 tips for showing your appreciation:
1. Be genuine and specific: Avoid using a generalized message. Let the recipient know exactly how they helped you or your business’ needs, and thank them for it! Steer away from sounding like an automated message, so that the recipient actually sees your appreciation. Being sincere in your gratitude for their service or consideration for your business will form a lasting impression that may even help your business in the future.
2. Think about who your recipient is: Considering the service that that recipient provided for you makes a difference when writing your message. You will want to thank them for their actions and talents to show that your appreciation is genuine.
3. Hand-write, always! Before the Internet, there was no email. Proper business etiquette included sending your colleagues and business contacts thank you notes, hand written. This extra effort goes a long way, and the recipient will see that you took the extra time to think of them personally.
4. Be prompt: Thank you notes should be sent within 72 hours. If you can send them sooner, do it!
Thank you notes are key players when dealing with a new client, a member of the media, or even a colleague. They are a tool that is valuable when building a business’ brand and for maintaining professional relationships. The temptation to send out a mass email thank you note may seem great, but the convenience isn’t worth it. Take the time to write an effective and thoughtful message, the appreciation will be noted.
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Erika’s company, Three Girls Media Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. She loves working with small and emerging companies across the nation to raise their brand awareness and name recognition. Erika offers a complimentary 30-minute phone consultation and can answer your questions and discuss your specific marketing needs. Give her a call today at 408-218-2391 or email her at Erika@ThreeGirlsMedia.com
Photo Credit: amy.gizienskiWritten by Erika Taylor Montgomery