Twitter Followers: Are Yours the Right Fit?
2014 was a big year for having millions of followers. Celebrities like Kim Kardashian, Taylor Swift and Katy Perry all have over 20 million followers and counting! Twitter is one of the biggest players in social media marketing, and finding your core audience can help catapult the success of your company. Large companies attract Twitter followers from almost everywhere, while smaller businesses are actually more successful if they have Twitter followers locally and within their own industry for their social media marketing campaign.
When planning your social media marketing approach to Twitter, here are some key factors to consider:
- What are you offering?Some products can be nationally or even internationally sold which would constitute a large, broad social media audience. On the other hand, if you are selling something perishable or even high design, you will be better off seeking Twitter followers in your geographic area or of a specific niche.
- Do you have the capacity?Twitter followers enjoy being interacted with, so maintaining your page will take time and money. It’s important to post updates daily or even multiple times per day. Allocating the resources to your social media campaign will benefit the growth of your following, which means more brand presence.
Here are 4 simple Twitter tips to expand your following:
- Be You!Do not hide behind your company’s logo. Instead choose a nice close-up photo for your profile that is of you or the person who is the head of the company so your social media followers know who is behind the brand. Also, make the bio concise with information about what your business is and what you do. When tweeting, interact with your followers and other businesses by responding to those who are retweeting or liking your posts. This lets your followers know that you are actually human and not just doing this for the social media marketing.
- Make your Twitter handle obvious. Share your handle publicly, and don’t be afraid to link to it from your other social media sites for cross promotion. For example direct your Google+ followers to your Twitter page and then you can post your Google+ handle on your Twitter.
- Use a schedule. Your followers will appreciate it if you tweet regularly and they can see your presence. Of course, be interesting, informative or helpful in all of your tweets, but do tweet consistently!
- Analyze. Not every tweet is going to be popular and your followers may change what they find interesting. Pay attention to what they are responding to and then adjust your content accordingly.
Social media marketing is an excellent way to bolster your brand if done correctly. Finding your Twitter niche may take some time, but it will benefit you in the long term. Are there any other Twitter tips that you think make a savvy tweeter? Feel free to comment with your thoughts!
Photo Credit: Rosaura OchoaWritten by Erika Taylor Montgomery
Social Media, Twitter