Using Images in Digital Marketing
Are you using images in your digital marketing efforts? From your company’s blog to social media networks, it’s vital that you include high-quality photos to capture consumers’ attention. As the statistics show:
- 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.
- 40% of people respond better to visual information than plain text.
- Publishers who use infographics grow in traffic an average of 12% more than those who don’t.
- On Facebook, photos perform best for likes, comments and shares as compared to text, video and links.
How can you wrap more visuals into your digital marketing campaign?
When including images in articles you publish, such as on your blog, you want to make sure you’re only using visuals you have the right to use. Otherwise you could be forced to pay hefty copyright infringement fines!
Here are a few cost-effective ways to share images legally:
- Take your own photos. Give your followers a look into behind the scenes at your business, or go for a walk outside and take pictures of anything relevant to your industry. Make sure you keep a camera on you all the time so you can snap a picture whenever inspiration hits.
- Create custom visuals. You don’t have to have special software or be a designer to create graphics anymore. Websites like Canva are easy to use and allow the flexibility to design all sorts of images for your digital marketing channels, including your blog, social media networks and e-newsletter. Plus, they have an extensive library of images you can purchase for $1 each, making it affordable to create high-quality visuals you would have a hard time recreating on your own.
- Share – but carefully. Some visuals, like infographics and memes, are meant to be shared. In fact, it’s common to find an embed code along with the graphic to make it easier to share. This is an easy way to tell that it’s okay to share the image along with your blog post. The best rule of thumb, however, is caution. If in doubt, ask the image’s owner or just don’t post it.
- Invest in photos. Depending on how many new visuals you need on a regular basis for your digital marketing strategy, sometimes it’s worth it to invest in a stock photo site membership. Some allow you to buy credits and purchase per photo that you need whereas others have subscription plans that allow you to download a certain number of pictures a month. There are websites that offer high quality photos for free, but it generally takes more time and effort to search through their images, so ask yourself how much your time is really worth as you make that decision.
Are images part of your digital marketing strategy? If so, what other suggestions would you recommend?
Written by Erika Taylor Montgomery
Tags: digital marketing, images, marketing