Using Klout to Build Your Business
Klout is quickly becoming the technological measuring tape in how large a company’s social media mark has become. The innovative online tool gauges how large of an influence that one’s social media has over their targeted demographics. Klout’s data enables users to collect information from across their social media platforms
and combines these figures into a specific score on a scale from 1 to 100. A high Klout score means that your social media activity and interactions are at an optimum.
Although Klout’s main purpose is to measure social media, this important online tool also offers innovative ways for businesses to grow. Here are four recommended features that can help your company succeed:
1). Find Ideal Content: Klout offers a unique tool that allows users to search for the biggest influencers within a particular industry. With this information, businesses can find valuable content from these proven authorities to use on your social media platforms
2). Develop Well Written Reviews for Your Product or Service: With access to the most influential bloggers, Klout users can find relevant social media contributors and for reviews of your product or service.
3). Klout Perks: Users can earn Klout Perks by continuing to keep scores high, the use of influential topics as well as geographic location. The social media tool offers “perks” such as discounts, products, and VIP access for individuals and business that continue to boost influence within their online communities.
4). Rewards Program: Many corporations are now offering rewards programs to the highest Klout influencers within their industry. Rewards such as discounts on travel, food and lodging are some of the fantastic incentives offered by these companies.
These four tips are only a small fraction of what a company can do when using Klout to build their business. Can you think of other ways that your influence could help others in your industry?
Photo Credit: Richard Giles
Three Girls Media, Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs. Contact us today to arrange yours!
Written by Erika Taylor Montgomery
Klout, small business, Social Media